Global Industrial - Truckside Advertising
Summary
Global Industrial is a B2B marketplace serving everything from material handling to janitorial and maintenance solutions. They came to Movia for a 5-truck, 14-week campaign to reach businesses throughout Orlando. Their trucks generated a whopping 24.6 million impressions with a CPM of $1.28. In addition, they retargeted 1.3 million online impressions to the decision-makers at those companies, leading to an 86% increase in their online click-through rate. Overall this campaign resulted in Global Industrial witnessing an astonishing 11% growth in Orlando! With a successful campaign in the rear mirror, we look to replicate this success heading into 2023.
Number of
Truck Ads
Project Scope
Results
after 14 weeks
Location
Website
86% increase to their online click-through rate + 11% growth
About the Company
We can supply that. It’s more than just our slogan. More than our mantra. It’s our state of mind. At Global Industrial, we operate with one singular mission: to help your business run like a well-oiled machine. Over 70 years of industrial-strength know-how is built into each one of our million-plus products, helping us pave the way as an industry leader to supply a diverse and ever-changing product portfolio to corporations, institutions, government agencies, and consumers across North America.
