Truckside Advertisementing for Gabes in Buffalo


When department store Gabe's was launching 3 new store locations in Buffalo they turned to Movia for a month-long advertising campaign. With 5 trucks over 5 weeks, we targeted 7,221,412 impressions into key neighbourhoods around each new store location. On weekends trucks were left in store parking lots which gave the brand a sense of scale and popularity. Gabe's also took advantage of our flier services which delivered handouts directly to consumers' households letting them know that their favourite department store now had 3 new locations.

One Truckside Advertisements for Gabes on the road

Number of
mobile billboards


Project Scope

5 weeks


7+M impressions
after 5 weeks



Truck Advertising photo of Gabes with up to 70% off

About Gabes

Gabe’s is a discount department store chain with 119 locations in 13 U.S. states. There will always be something to suit anyone’s taste with unbeatable prices. It was founded in 1961, in Morgantown, West Virginia, for shopaholics who enjoy finding great deals. Gabe’s has always made customers its top priority while delivering exceptional value and great experiences for 100 years. Moreover, it offers shoppers even more ways to save when they shop by joining the Rewards program. Today, Gabe’s locations are in Delaware, Georgia, Indiana, Kentucky, Maryland, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia, and West Virginia.