Express Flooring logo for their truck advertising campaign

Summary

Express Flooring is a professional floor covering provider of both residential and commercial solutions in Arizona, Texas, & Las Vegas with plans for expansion. They came to Movia for a five-truck, 14-week campaign to target the people of Houston. Express Flooring produced clever creative displaying the vehicles as mobile showrooms, enticing people to bring the showroom directly to their doors. As a result, 18 million impressions were delivered into the residential neighbourhoods in the Northwest part of the city; to people most likely to use their services. The trucks took targeted routes around Home Depot & Walmart adding an additional layer of competitive conquesting, reaching people when they were thinking about home improvement products. The campaign let the people of Houston know there was an easier and cheaper way to shop for new flooring.

Truck Advertisement photo of Express Flooring carrying out a targeted OOH advertising campaign in Houston

Number of
mobile billboards

5

Project Scope

12 weeks

Results

28M impressions
after 12 weeks

Location

Houston
Truckside Ads for Express Flooring travelling in Houston, Texas.

About Express Flooring

Express Flooring is a professional floor covering provider of both residential and commercial solutions in the greater markets of Arizona, Texas, & Las Vegas. Our mission statement is: “To provide our customers with a superior floor covering experience by offering the finest quality products and unparalleled customer service. We will work every day to achieve our goals by training, supporting, motivating, and empowering our employees to always strive to exceed customers’ expectations no matter how high they may be.”

x