Express Flooring - Truck Ads
Summary
Express Flooring is a professional floor covering provider of both residential and commercial solutions in Arizona, Texas, & Las Vegas with plans for expansion. They came to Movia for a five-truck, 14-week campaign to target the people of Houston. Express Flooring produced clever creative displaying the vehicles as mobile showrooms, enticing people to bring the showroom directly to their doors. As a result, 18 million impressions were delivered into the residential neighbourhoods in the Northwest part of the city; to people most likely to use their services. The trucks took targeted routes around Home Depot & Walmart adding an additional layer of competitive conquesting, reaching people when they were thinking about home improvement products. The campaign let the people of Houston know there was an easier and cheaper way to shop for new flooring.
Number of
mobile billboards
Project Scope
Results
after 12 weeks
Location
Website
Movia Express Flooring Truck Ads Case Study
About Express Flooring
Express Flooring is a professional floor covering provider of both residential and commercial solutions in the greater markets of Arizona, Texas, & Las Vegas. Our mission statement is: “To provide our customers with a superior floor covering experience by offering the finest quality products and unparalleled customer service. We will work every day to achieve our goals by training, supporting, motivating, and empowering our employees to always strive to exceed customers’ expectations no matter how high they may be.”
