DoorDash - Truck Ads
Summary
DoorDash was having a hard time finding OOH inventory in northern Alabama, an area important to their growth strategy. Partnering with Movia to launch a 10-truck Mobile Billboard campaign, they were able to execute large-format, moving OOH into small towns and rural areas with pinpoint precision. Strategically choosing vehicles doing residential deliveries made DoorDash look like it was delivering to everyone! To kick things off, one of the Mobile Billboards participated in the Rock the South music festival to give DoorDash the dedicated larger-than-life presence to awe the crowd! Being able to access consumers that were impossible to reach before was just the start of a strong long-term partnership between DoorDash and Movia.
Number of
mobile billboards
Project Scope
Results
after 6 weeks
Location
Alabama
Website
Movia DoorDash Truck Ads Case Study
About DoorDash
DoorDash is a technology company that connects local consumers and local restaurants with delivery made possible by independent contractors. And, that's just the beginning: use the DoorDash platform to be your own boss, and you'll earn money-making deliveries when you want, where you want, and how you want!
