Cricket Wireless logo for their truckside Advertising campaign


Cricket Wireless is a prepaid wireless service provider owned by AT&T that provides wireless services to millions of subscribers across the US. They came to Movia for a 3-truck, 5-week execution in Chicago and Boston to reach their audience near their retail locations throughout the city. The campaign generated 4 million impressions into key residential neighbourhoods around the stores, bringing the message directly to their door. The drivers also became brand ambassadors handing out flyers and making dedicated stops at not only Cricket locations. The campaign let the people of Chicago & Boston know there was a better provider at their fingertips.

Mobile Billboards photo of Cricket Wireless carrying out a targeted OOH advertising campaign in Austin, TX.


5 weeks


4 M impressions
after 4 weeks




Chicago Boston

Movia Cricket Wireless Mobile Billboards Case Study

Mobile Billboard Advertising for Cricket Wireless  travelling in Austin.

About Cricket Wireless

Cricket Wireless is an American prepaid wireless service provider, owned by AT&T. It provides wireless services to ten million subscribers in the United States.[1] Cricket Wireless was founded in March 1999 by Leap Wireless International. AT&T acquired Leap Wireless International in March 2014, and later merged Cricket Wireless operations with Aio Wireless.[3] Cricket Wireless competes primarily against T-Mobile's Metro, Dish's Boost Mobile and Verizon's Visible in the prepaid wireless segment.