Clarice and The Equalizer - Truckside Advertising
Summary
Corus Entertainment Inc. is a Canadian multinational mass media and entertainment conglomerate company based in Toronto, Ontario. Formed in 1999 as a spin-off from Shaw Communications, it has distinguished footholds in radio, publishing, television industries. Corus owns the national Global Television Network, 39 radio stations, and a portfolio of 33 specialty television services. Corus also plays a dominant role in Canada’s children’s television industry, owning YTV, Teletoon, Treehouse TV networks, just to name a few. They also offer a suite of digital assets, animation software, and technology and media services, making them a driving force in the media industry.
32% Unaided Recall of which 53% Watched 2 Episodes or More
Movia Equalizer Truckside Advertising Case Study
Number of
billboards
Project Scope
Results
after 5 weeks
Website
About the Company
Clarice
This psychological thriller is a 2021 television series set one year after the events that occurred in the best-selling novel ‘The Silence of the Lambs’ by Thomas Harris. Produced by CBS Studios, MGM Television, and Secret Hideout, the series follows Agent Clarice Starling as she returns to the field in pursuit of serial murderers and sexual predators. The series also takes a deep-dive into Clarice’s untold personal story, all while she navigates the political arena of Washington, D.C.
The Equalizer
The Equalizer is a crime drama television series that follows the 2014 film and the 2018 sequel of the same name and was produced by CBS. This second reboot stars Academy Award nominee Queen Latifah as Robyn McCall, a mysterious former CIA operative who works to defend those who have nowhere to turn. McCall lives a double life as she acts as a single mother that’s quietly raising her teenage daughter, while at the same time, acting as a vigilante for justice while pursuing her own personal redemption. The series premiere of The Equalizer aired after the Super Bowl LV on CBS.
