Bloomscape - Mobile Billboards
Summary
Bloomscape is an online plant delivery service that brings healthy, thriving plants straight from the greenhouse to your front door that turned to Movia to reach consumers in a smarter, more targeted way. After successfully launching their holiday campaign in Austin, Texas, that targeted 10.8 million impressions into key suburban neighbourhoods and served 800,000 online impressions for their specific customer demographic. Bloomscape launched a second spring campaign with 20 trucks over 14 weeks in Austin, Phoenix and Seattle that generated 85 million impressions into these same key areas. And, because the trucks looked like Bloomscape vehicles that were delivering plants all over town, they did more than carry the message – they provided the brand with a heightened sense of scale and popularity. In the end, Movia’s trucks delivered both awareness and major business results, putting Bloomscape more in the green than ever.
Number of
mobile billboards
Project Scope
Results
after 12 weeks
Website
scape.com
Movia Bloomscape Mobile Billboards Case Study
About the Company
Bloomscape is a leading-edge plant delivery service that ships live plants straight from greenhouses to consumer’s homes. Unlike ordering from a go-between such as a box store or nursery (which can mean plants spend up to 4 weeks in warehouses and on trucks), customers can get their plants right from the growing source in 3-4 days. So they arrive healthy and thriving.
"Movia offers a great way to get your message out to key markets in a fun and eye-catching way. And it's more cost effective than other outdoor options. We recently did a campaign in Austin, TX and saw a lift in site traffic and branded search from the Austin market during the campaign."
- Bridget Russo,
CMO
