Beacon Home Services - Truck Advertising
Summary
Beacon Home Services provides professional plumbing and electrical services throughout North Virginia. They came to Movia for a 3-truck, 27-week execution to target the residential neighbourhoods of Mannasas, Prince William County, and Fairfax County. For a brand like Beacon, wrapped delivery vehicles gave the impression that they were servicing those in the community, increasing the brand's sense of scale and popularity. Overall, the campaign generated over 19 million impressions and retargeted those in the area to the tune of 1 million online impressions. This combination of outdoor and digital retargeting led to a CTR 2-3x the category average showing just how effective combining both types of media can be.
Number of
mobile billboards
Project Scope
Results
after 3 weeks
Location
Website
services.com
About Beacon Home Services
Since 2002, Beacon Home Services has provided prompt and professional plumbing and electrical services to customers all throughout Manassas and Northern VA. Our business is locally owned and operated, and our technicians are highly trained and fully licensed. We are highly skilled in repairing, installing, replacing, troubleshooting, and inspecting all types of electrical systems and appliances. We can help you resolve all your electrical problems, regardless of how complicated they may be.
