Albert College ran a 1 month campaign on 1 truck with Movia Media between July 31, 2017 and August 31, 2017. This campaign was to increase the number of new students for the upcoming fall semester. Albert College’s goal was to increase their recruitment rate by 100% in the semester of fall 2017 compared to the semester of winter 2016.

Truckside Advertisement photo of Albert College showing casing some kids heading into school

Number of
mobile billboards


Project Scope

4 weeks


1.6M impressions
after 4 weeks
Truckside Advertisements for Albert College outside of St Laurence Market in Toronto

About Albert College

Albert College is a co-educational independent boarding and day school located in Belleville, Ontario, Canada. It is the oldest co-ed independent boarding school in Canada, and the only private boarding school in Belleville. Albert College believes in a well-rounded education for their students.

“Working with Movia Media to create my first campaign was easy from start to finish. The finished product turned out better than I anticipated and number of impressions was outstanding. The campaign was incredibly reasonable for advertising in the GTA and I feel it was completely worth the investment.”

- Albert College

One Mobile Billboard for Albert College at Dundas Square in Toronto