Academy Sports - Mobile Billboard Advertising Campaign
Summary
Academy Sports, one of the country's oldest and largest sporting retailers operating over 275 locations across the country, was opening a new store in Westfield, Indiana, a suburb in Indianapolis. In order for the store to generate the awareness needed for a successful opening, they launched a three-Mobile Billboards campaign blanketing the area around the store and into the surrounding communities. The other Academy Store location in Indianapolis was temporarily closed so the trucks strategically took routes to ensure those affected by the closer knew where they could find their favorite sports retailer! Generating over 8 Million impressions over 14 weeks, the campaign delivered the high-impact exposure needed for a successful inaugural location launch!
Number of
mobile billboards
Project Scope
Results
after 14 weeks
Location
Website
Movia Academy Sports Case Study
About Academy Sports
Academy Sports + Outdoors is one of the nation's largest sporting goods and outdoor stores. With 282 stores and counting, we offer a broad assortment of quality hunting, fishing, and camping equipment and gear, along with sports and leisure products, footwear, apparel and much more.
Academy is headquartered out of Katy, TX, a suburb of Houston, TX.
Over the last several decades, the company has grown substantially from its small beginnings. Sales reached one billion dollars in 2003, two billion dollars in 2007, three billion dollars in 2012, and four billion dollars in 2014. In fiscal 2022, sales reached $6.4 billion.
