Analytics and retargeting for OOH ads that aren’t just mobile, they’re smart.
How our Patented Beacon Analytics & Tracking Technology Works
Here’s what really makes Movia stand apart. Our proprietary technology lets you optimize your campaign with real-time impression analytics, mobile device retargeting, and ROI tracking abilities. This amps up overall effectiveness far beyond what traditional OOH advertising can offer.
How it works
Choose your audience
We’ll help you formulate a truck-to-audience strategy, keeping in mind routes, demographics, time of day, hours on the road, and even contextual opportunities. For example, you could be as specific as choosing downtown urban delivery trucks, on the road 6 days a week, 12 hours a day, that make afternoon stops at convenience stores. Or you could pick routes through residential neighbourhoods or into industrial or commercial areas for B2B opportunities. So your message will not only reach precisely your target, but talk to them in the right frame of mind.
Own the road
Make an impact with your message. Think of your trucks as big, bold, 3-sided canvases that demand attention. With colourful, innovative designs and an uncluttered environment, your message will engage those craving attention while on the road, and stand out to anyone walking by.
Once your truck is on the road, the impression gathering begins. Most people leave the Wi-Fi signal of their phones on, and when a Movia mobile billboard goes by them, whether they are in a car or on the sidewalk, our proprietary beacon technology picks up that signal and counts it as an impression. On average, you can expect 1.5 - 2.5 million eye-level views on your moving billboard every month.
Analyze the data
See where your trucks are and who they’re reaching through your personal dashboard. Besides real-time geolocation, you can view the time, duration and consistency with which your trucks have been on the road, as well as keep track of your daily or monthly impressions.
Retarget with precision
Mobile device retargeting is a powerful next step. Send messages back to people who have come in contact with your mobile billboards, through platforms such as the weather app, ESPN, TSN, etc. Define your audience based on age, gender, and other criteria that will help you connect with those most likely to engage with your brand . Optimize further by setting frequency retargeting thresholds to send messages back only to those who have seen the OOH ads a set number of times.
Optimize and convert
Optimize your campaign performance and track your full return on investment by leveraging the data collected. This includes impressions, audience engagement, click-through rates, conversions, and much more. This unique ability to maximize ROI on mobile OOH has proved so valuable, nearly 100% of our clients take advantage of our service again.