Where high-impact advertising on trucks meet technology.

Let’s talk.

Got questions about advertising on trucks? Contact us for a free consultation. We’ll discuss what results you can expect for your particular brand or business and whether or not advertising on trucks is right for you.


    Cut-through creative

    Our big, bold moving canvases drive to and alongside the people you’re looking to reach. Unlike static billboards that become distant wallpaper, our advertising on trucks are ever-changing and at eye level, so they really break through.

    Maximum horsepower, minimum cost

    How expensive is advertising on trucks? Compared to other forms of OOH advertising, advertising on trucks ads have the lowest large format CPM (cost per thousand impressions) in the industry. Combine that with our mobile retargeting tech and you’ve got one of the most cost-efficient ways to reach your audience out there.

    Target like never before

    Advertising on trucks goes where traditional OOH media can’t. We’ll drive your message to exactly the audience you want, based on demographics, time of day, geographics, and even specific routes and roads.

    Strategic route selection

    Target specific routes like suburban neighbourhoods, rural roads, or dense urban centres. Or contextualize your message by choosing commercial, industrial or retail spaces such as grocery stores, gas stations or convenience stores.

    Onboard beacon analytics

    Know who saw your campaign when and where – thanks to our unique onboard beacon technology placed on our advertising on trucks. Our online analytics dashboard will give you all the stats to help you gather learnings and check the success of your campaign in real time, anytime.

    Retarget based on Wi-Fi/Bluetooth signal

    Retarget devices that come in contact with your advertising on trucks for ROI measurement. Our beacon technology picks up their Wi-Fi and Bluetooth signals, so you can detect, track, and build mobile audiences for your brand. You can even set frequency retargeting thresholds to only re-engage with those who have seen your advertising on trucks a set number of times.

    Reach exactly who you want

    We’ll then help you strategically retarget this audience, based on your criteria for demographics, location, and online behaviour. The result is more meaningful contact with your consumer, and more traction and recognition for your brand. In other words, campaign optimization.

    An extension of your brand

    A message on a truck ad is an ad. A message on a Movia advertising on trucks feels more like an extension of your brand. That’s because most people see our advertising on truck ads as owned and operated by the brand, increasing your social currency. Your business feels bigger, busier and more "of the moment" than ever.

    Connecting with the community

    Our drivers can carry custom handouts and engage in meaningful, one-on-one exchanges with the people they meet while on the road, creating a valuable sense of community engagement.

    Friendly truck driver with his advertising on trucks.
    1+B Impressions
    Delivered
    14% Increase Average
    Digital
    Conversion
    1000+ Total
    advertising on trucks

    Brand Lift Study shows through the roof engagement activity

    Caddle conducted a study with one of our entertainment clients, testing the effectiveness of Movia advertising on trucks

    Based on a 7 week, 12 trucks campaign in Toronto (6M pop)

    Equalizer and Clarice logos

    31.4% unaided recall rate (high for advertising on trucks)

    78% watched 1 or more episodes

    72% believe advertising on trucks ads are a unique way of marketing to consumers

    Let’s talk.

    Got questions about advertising on trucks? Contact us for a free consultation. We’ll discuss what results you can expect for your particular brand or business and whether or not advertising on trucks is right for you.