Summary

Cricket Wireless is a prepaid wireless service provider owned by AT&T that provides wireless services to millions of subscribers across the US. They came to Movia for a 3-truck, 5-week execution in Chicago and Boston to reach their audience near their retail locations throughout the city. The campaign generated 4 million impressions into key residential neighbourhoods around the stores, bringing the message directly to their door. The drivers also became brand ambassadors handing out flyers and making dedicated stops at not only Cricket locations. The campaign let the people of Chicago & Boston know there was a better provider at their fingertips.