As the world advances in science and technology, so do business and management. Traditionally, businesses rely on word of mouth, referrals, and local media for advertising and marketing their products/services.
Today, there are various ways to reach out to your potential clients easier, faster, and at a budget-friendly rate. One of the commonly used means of advertising today is truck advertising. So far, this method has proven to be effective and as technology infuses into the system, one can predict that truck advertising would be around for a long time. Compared to other types of OOH advertising, truck-side advertisements have the smallest large configuration CPM in the industry. When you combine that with our flexible retargeting technology, you’ve got one of the most cost-effective ways to go out to your audience.
In this article, we will highlight three (3) great reasons why you should consider truck advertising to deliver your commercial content.
According to statistics by promo media, 97% of vehicle passengers can recall specific commercial ads weeks after seeing them. This shows that people tend to remember truck advertisement banners more often than TV and other media platforms.
Why Truck Advertising?
This mode of advertising is effective for every brand. From restaurants to hotel services, public campaigns, and pet supplies, truck advertising delivers the message you intend to get to your audience. Considering the benefit of its mobility, this mode of advertising travels fast and has a wide reach audience. Moreover, whether you intend to reach out to locals or national audiences, truck advertising has the capability to do both. It works for every business, campaign, and event.
A popular fact of advertising states that people need to see a specific advert at least 10 times before they decide to take action. Truck advertising has a wide impression reach that can enable a message to be viewed multiple times in many areas. With that, you can predict that a large number of people would register a certain commercial message that had been seen repeatedly and be forced to take action — whether buy, consult or apply for an event.
Statistics outlined by the American Trucking Association show that 91% of drivers notice truck banners quickly. This attraction is attached to the fact that people believe that services/products are being delivered by the truck; which technically means that people are certainly buying from the brand. This impression creates a profound sense of positivity in the mind of the people — which is a plus for the brand.
We go where no other out-of-home media can successfully target! Depending on demographic information, time of day, geographic area, and even specific route and road information, we can convey your message to your intended audience. The potential of truck advertising is enough to elevate any business from point 0 – 100 if planned well. Before we deep further into the advantages of truck advertising, let’s get an insight into this mode of advertising and how it operates.
What is Truck Advertising?
Truck advertising relates to a marketing approach that deals with commercial vehicles or trucks dispatching goods, wearing a brand’s banner on its blank exterior moving from one region to another.
This mode of advertising demands that the truck moves continuously through selected routes, showcasing the brand’s message on a daily basis.
As opposed to other Out-of-home advertising methods, truck advertising has a remarkable impact on content retention and can travel many regions in a single day.
The primary objective of every business owner is to reach out to their audience and convey their message in the simplest and eye-catching form. Now, let’s highlight three (3) great reasons why you should consider truck advertising to deliver your information as a brand.
1. Wider Reach of Audience: This is one part that cannot be overlooked when marketing your brand. There are various methods to convey your message to your audience but you can bet that every brand wants its name to resonate in the minds of a large number of people. Truck advertising is a tool that has surfaced as a solution to this marketing problem. Unlike the static billboards that are only visible to people who pass the route where it is planted, truck advertising flexes the benefit of its mobility to move around several regions of the country, carrying the billboard of your commercial content from one settlement to another. Due to the nature of this form of advertising, people tend to stare, read and sometimes take photographs of these banners for retention. Over the years, brands have affirmed that using truck advertising has contributed to their popularity — hence, getting value for their investment.
2. Cost Effective: Asides from the benefit of wider reach, truck advertising is relatively affordable and budget-friendly. Static billboards are believed to be one of the most common forms of advertisement, hence the reason for their high rate. Many people are oblivious of the benefits of truck advertising and how low it costs. This is in fact one of the many reasons why small and medium-sized businesses use truck advertising as their primary means of reaching their audience. The cost of truck advertising varies and it is dependent on the region the truck would enroute and other times, the ad agencies or truck services that employ your advertisement.
3. Value On Investment: The sole objective of advertisement is to popularize your brand and make people take action. Research has shown that advertising on trucks rewards with a high return on value. Contrary to static billboards which eventually dwindle in impression and conversion rate. Truck advertising recurrently generates a high level of impression and conversion rate as it moves from one geographical area to another. Ultimately, you can be rest assured to get a high ROI when you go with truck advertising.
4. Ability to target geographically: The main goal of truck advertising is brand recognition. It is generally easy to neglect ads on mobile or social media as you can just shut it down to scroll down to another application or event. But with truck advertising, you cannot close it or can just simply ignore the ad. If the ad is creative and visual, it catches the eye of the customer and the viewer is bound to see the ad. Keeping this tactic in mind, we have the ability to target local places which are best suited for your company and can run creative campaigns designed specifically for your brand. This would attract potential customers locally.
5. Customized Ad campaign: Truck advertising will in general work more really and advantageously than other customary advertising techniques. For instance, probably the greatest benefit that a business appreciates while utilizing truck advertising is boundless brand openness. This implies your business is on a truck that is meandering through the city for a really long time at a time. One good thing about truck advertising is that it is not limited to a specific category. It is flexible for all types of brands and the best part about it is you can customize the ad according to your brand. The ads are versatile so any changes can be done quickly that the other advertising platforms.
What makes truck advertisements unique?
- The fact that OOH can’t be closed or turned off is maybe its most appealing feature. Ads that are played on television face the issue of paying for prime hours, but they also run the danger of being obtrusive and inconvenient at a time when viewers are not ready to focus on commercials and, all things considered, need to watch their favorite shows.
- In terms of attracting customer attention, flexible boards provide objective advertising that differs from that provided by other media. Truck side advertisements can be put in specified locations that already have a say in the information on the trucks, in a nearby region. People who fulfill the mission’s segment and geographic parameters are assigned to truck side advertising.
- Other OOH executions will not be shown in the same areas as truck commercials. Because portable bulletins are a little wacky way of advertising, you can effectively organize the promotion in areas where other advertising methods haven’t carried the message. A truck advertisement has the benefit of being viewed in a normal setting, unaffected by other advertising.
What to Consider When Planning Truck Advertising
It is a popular fact that the business world is saturated and every brand is constantly fighting to beat their competitors to win the heart of the populace. With that said, it is important to carry out the best marketing strategy that captures attention and is easy to remember.
Truck advertising is one of the best ways to achieve this — but know that you can also go wrong if not executed properly. When planning truck advertising, ensure these two elements are prioritized.
1. Creativity – This is the point where you consider the type of font to use, color scheme, canvas size, image, and format of display. Creativity is good for attention. A lot of activities happen outside the house; hence, it takes creativity to capture the attention of the people. The next step is ensuring they remember your brand — which would lead us to the second prioritized element— written words.
2. Written words – As much as you would want to reach out to your audience, it is crucial that you apply catchy and memorable phrases that glue to the mind of everyone that sees your ad. Truck advertising is mobile, which means that your billboard would only be seen in seconds and on rare occasions, for a few minutes. This is why it is important to apply the skill of copywriting. Advertisement experts have exposed the secret that catchy phrases make your commercial content memorable, and in the long run, solve the objective of advertisement. 3. Message – A promotion message fills in as a connection between your organization and its clients and possibilities. Your brand can lay out trusting and enduring associations with its crowd through the message that is placed on the truck. It imparts the right plan to the ideal individuals at the right second
Tracking Campaign Effectiveness
Truck-side ads have the advantage of putting your message in front of a large number of people at any convenient location or course. The beauty of truck-side advertising is that they are always moving, attracting the attention of potential customers wherever they are, which is unusual for static advertisements. What genuinely distinguishes truck-side advertising is the use of GPS beacons that collect the Wi-Fi signals of those who have interacted with the campaign. We are well-versed in this technology and have succeeded in creating numerous lobbies for brands by supporting them with formulating a vital showcasing strategy to target distinct socioeconomics by distributing trucks to specified locations and tracking the mission’s results over time.
Our remarkable locally accessible measurement innovation provided on our moving boards, guide analysis locally available, allows us to track who saw your mission when and when. Our web inspection dashboard will provide you with all of the information you need to gather information and assess the sustainability of your mission at any time.
Retarget gadgets that come into touch with your driving bulletins based on Wi-Fi/Bluetooth signal for ROI assessment. Our reference point technology detects and monitors their Wi-Fi and Bluetooth signals, allowing you to create a variety of crowds for your business. We also employ recurring retargeting edges to only target folks who have viewed your driving boards a certain amount of times.
Conclusion
Truck advertising is an effective method of marketing that has resulted in a high return on investment in the past few years. Due to technological advancement and the rapid adoption of truck advertising, it is evident that this method of advertising would be present for a long time.
For a first trial, it is advisable that you seek the service of an ad agency that will assist you with reaching your audience and executing the best marketing approach for your industry.
