Transit Advertising
Vs Truck Advertising
What is transit advertising?
Transit advertising is a form of out of home advertising that is used worldwide by many businesses in the modern world. Transit advertising involves placing an advertisement on any mode of public transportation for the purposes of promotion of a business, event, or even an upcoming movie.
The power of transit advertising
The value of transit advertising lies in the immense public exposure that it offers to business owners with much cheaper costs as compared to other forms of marketing techniques. The advertisements on public transportation can be placed virtually anywhere: on the sides of buses, taxis, subways, trains, and even bus stations. The primary purpose of such placements is to grow the familiarity of a business’s brand image with the public transportation riders anywhere within the given region. While many people may think of transit advertising as an ineffective means of growing a business, they happen to be misinformed. This is because transit advertising is essentially everywhere - think about it, how many times have you used any means of public transit throughout the last year, be it a bus, subway, or even an Uber? The odds are that you have come across at least several well placed transit billboards that may have caught your attention without much effort on your behalf. That's the beauty of transit advertising - effortless exposure to the eyes of the public.
Take transit advertising to the next level with Carvertise
Carvertise is a marketing promotional company which pays high mileage drivers such as food delivery couriers, transportation drivers as well as rideshare users to use their vehicles as a method of advertising other brands. This innovative method of transit advertising is a surprisingly powerful and effective strategy for gaining public exposure as well as growing a brand’s image. Drivers get to choose which brand they are willing to advertise through their vehicle, and then proceed to drive around in specific routines in accordance to the preferred market of the company. Increased brand awareness, a growing brand image, as well as limitless exposure are just some of the benefits that companies will benefit from using Carvertise!
What are the other forms of transit advertising that your business could benefit from?
You can get very creative when it comes to transit advertising. There are so many varied methods of public transit advertising, and the best part is that you can use more than one source of public transit advertising to grow the exposure for your brand! For example, you can implement train and subway ads which have specific routines in specific areas of a city. To add to that, you could also choose to have the message of your brand on buses as well as bus stations, which would greatly increase the popularity of your brand amongst public transit users. The potential for your creativity with transit advertising is virtually limitless, it all comes down to your creativity and how you want your brand to be seen from the public perspective!
Mobile ads, truck ads, and more!
Elevate your business branding to the next level and yield results like never before with the help of many creative OOH strategies such as mobile ads, transit advertising, and truck advertising. While most of your competitors rely on social media and static billboard advertising, you will be giving your business a brand new look with the creative outdoor advertising strategies that transit ads have to offer you! Truck advertising is another immensely powerful method of advertising that we offer at Movia Media, which allows our clients to acquire mass exposure for their brands.
FAQs
What is transit advertising?
Transit advertising is advertising placed in or on different mode of public transportation or in public transportation areas. It can be either in the form of graphics, simple text or other visual information. Ads can be placed anywhere from on the sides of buses, trains and taxis, to inside subway cars, trucks or bus platforms.
What are the types of transit advertising?
There are two types of transit advertising:
- Outside advertising – Outside advertising on vehicles is nothing new. Buses, taxis, and other vehicles have advertisements on the sides. Modern buses and cabs, on the other hand, now have electronic message boards/LED screens mounted on their surfaces, which is a notable advancement.
- Platform, Terminal, or Station Posters – As the name suggests, businesses advertise on subways, bus stations, airline terminals, and other public locations. Examples include island exhibitions, floor displays, and electronic billboards.
What are the benefits of transit advertising?
Transit advertising have many benefits such as:
Your audience will just not be able to ignore the message and you can target a wide range of
audience of different ages and income groups. The biggest benefit of a transit ad is that your
advertisement gets the chance of longer exposure with enough time to get registered in their mind
with increased recall value. Most daily commuters travel on fixed routes at scheduled times in
buses or trains, meaning they get to see your ad repeatedly.
How effective is transit advertising?
Transit advertising is the most effective marketing strategy as it is difficult to ignore an ad when riding on a bus, cab, or any other vehicle since the ad is always in front of you. While commuting, commuters have nowhere to go, and a typical commute lasts about 30 minutes, so they spend their time viewing advertisements, making this one of the best advertising strategies.
Why Should I Choose Transit Advertising?
Advertising on transit offers a lot of leverage since it can be shown to commuters from different age and income groups. This service is cost-effective, and the designs are clear, and creative. While commuting, commuters have nowhere to go, and a typical commute lasts about 30 minutes, so they spend their time viewing advertisements, making this one of the best advertising strategies.
What is the purpose of transit advertising?
The main purpose of transit advertising is to reach riders and familiarize them with your brand. Transit advertising is about leveraging the moment when commuters are waiting, looking to be engaged. It helps you reach a larger population in a powerful way that builds brand recognition.
