How does OOH advertising help?
According to Marketing Week Business magazine, out-of-home advertising does more than raise awareness by reaching the eyes of many people. Out-of-home advertising creates interest from audiences through experiences. The interest is generated when the audience can relate to the billboard ad. Creating an experience for the viewer of the advertisement generates interest and makes the ad memorable.
Out-of-home (OOH) advertising serves as a distinctive avenue for product education, capturing the audience’s attention in real-time. Introducing a campaign with informative snippets or quick tutorials about the product offers a compelling reason for viewers to engage and contemplate the product. Craft a campaign designed to impart valuable knowledge to your audience, leaving them with insights that not only pique their interest but also act as a catalyst for making a purchase decision.
Infusing intriguing facts or brief tutorials into your product-focused out-of-home (OOH) campaigns provides a persuasive incentive for the audience to focus on and reflect upon the product’s significance. This strategy not only imparts valuable takeaways to viewers but also fosters interest, serving as a catalyst for their decision to make a purchase. When conceptualizing your upcoming OOH campaign, explore the integration of educational components that create a lasting impact and stimulate consumer engagement.
OOH advertisements aim at creating an experience for the audience and not limit themselves to just watch-and-go ads, various beauty brands such as Clinique, which is popular for its makeup and skincare, launched an OOH campaign that allowed consumers to try on their hydrating moisturizer in their Hydration Pop-up truck.
These trucks take halts around the city and allow people to take skin tests for free and get hampers and products to take along. OOH presentations like these provide a complete experience from looking at the brand campaign to being a part of it, this experience makes the engagement more organic and impactful.
Use this brand new scale, the outdoors, to connect with your potential buyers. By giving them another reason to engage with your advertisement (experience, education), you can increase your impressions. OOH advertising is more than just a visual, and a way to raise awareness. Create more interest for your product by advertising on a moving billboard today!
