programmaticOOH – Movia Media

Moving Media Blog

DOOH and Programmatic OOH Advertising Takes Off In China

Although it’s no surprise that Out-of-Home (OOH) ad spending in the United States is the highest of any country on earth, according to Statista, ad spending in the OOH advertising segment in China is projected to reach $8.839 million in 2021. China has one of the largest OOH markets in the world and has recently […]

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JCDecaux created an OOH ad where they tilted the car to let passersby see the inside of the car in a creative way.

Automakers Take OOH Ads To The Next Level

The best way to reach drivers is on the road, where consumers spend most of their time commuting to and from work on a daily basis. So where else would be a great place to advertise your next car or motor campaign better than on congested roads? The Texas A&M Transportation Institute issued a report […]

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Digital billboard with different companies logos.

OOH Will Become More Digitally Driven in 2021

The world has changed greatly over the past 20 years with technology advancing to new heights beyond our wildest dreams. Essentially every field of work has changed the way they operate with new technology emerging and making our lives more efficient and fast-paced. In other words, technology gets the work done in ways that humans […]

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Reaching Consumers During Lockdown Using OOH

2020 has definitely taken the world by surprise, as no one could have predicted such a sudden change in our daily lives that would ultimately affect almost every industry on a global level. Businesses of every kind have had to quickly adapt to this drastic change in consumer behavior to stay relevant and afloat. The […]

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Image of a welcome back sign being put up inside of a clothing store.

Shifts in OOH advertising post-lockdown in Ontario

As we enter the third and final reopening phase of the pandemic in the province of Ontario, brands have a critical opportunity to reach consumers. As people resurface in popular city hot spots, brands should be using out-of-home (OOH) to promote their businesses for a number of reasons. OOH leverages hyperlocal branding, data-led planning, dynamic […]

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Mcdonald's billboard advertisement saying "hail to the beef"

How to Advertise Your Restaurant with Out-of-Home

We’ve all been there – it’s late in the evening and you just got off a long day of work, and the last thing you want to do is cook up a storm in the kitchen. You’ve decided that tonight is take-out night and you haven’t stopped thinking about that juicy McD’s Angus beef burger […]

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