May 12, 2022
(Source: Pixabay) If you take a look around, digital billboards are placed everywhere–they’re in metropolitan areas, on roads, and even in shops. The advertisements placed on these billboards are big, loud, and most importantly, effective in catching your attention. But have you ever wondered how they work? In the past companies had to coordinate with […]
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June 15, 2021
We have reached a point in history where watching a TV show is as good as reading a book. We cry and laugh watching our favourite sitcoms that give us characters of loving relationships and happy endings. However, the entertainment industry is continuously changing. Whether it is the American version of The Office, which ran […]
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May 13, 2021
Brands are always looking for ways to make their products and services stand out in their respective market. Some look to connect with their audience through elements like emotional appeal, repetition, or symbolism—but what’s one advertising technique that combines these strategies and is quickly gaining traction in 2021? Across the board, the answer to this […]
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May 12, 2021
The world is changing rapidly, with new businesses being started every day, and the need to market new brands is in high demand. Even though we do live in a digital world and everything is at our fingertips, the world is still busy with its chores, which explains why many new brands sometimes are unable […]
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November 5, 2020
Healthcare has always been one of the most pressing matters in the eye of the public. Especially during the pandemic, the limelight shines over the pharmaceutical industry brighter than ever before. With limited social gatherings and interactions, mass shutdowns of public spaces, along with declining ratings from traditional mediums, pharma companies are urged to modify […]
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October 14, 2020
Did you know that an estimated 83% of the U.S. population lives in urban areas? By 2050, this number is projected to grow to 89% of the U.S. population. Urbanization is a global trend reflecting the growing population of the world. Some of the top reasons why people are moving to big cities are due to lifestyle, education […]
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October 13, 2020
The secret to getting and holding the attention of customers has always been the perfect marketing tagline. The headlines that stand out are those that not only cause people to remember them, but also share them with others. Humorous, catchy, memorable, and impactful imagery, or a combination of all of the above, are what make […]
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September 2, 2020
In this day and age, information is constantly being thrown at consumers, making it increasingly challenging to effectively reach your target audience. Storytelling and content marketing helps to break through the unwanted clutter, and connect consumers with your message and brand in a memorable way. Out-of-home (OOH) exists in real time — unlike television or […]
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August 27, 2020
So you’ve decided that you’re going to incorporate out-of-home (OOH) into your next marketing campaign (great choice!), and you’ve got the design, location, and placement of your advertisements down to a T. Only, now you’re wondering how long you should leave your message out there for the world to see — a few days, a […]
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August 11, 2020
According to the latest population estimates from the U.S. Census Bureau, Millennials have officially surpassed Baby Boomers as the nation’s largest living adult generation. As a major part of the US workforce at 80 million strong, Millennials have tremendous purchasing power and are projected to spend $1.4 trillion in 2020 alone. As such, brands that […]
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