outdoor advertising — Movia

Moving Media Blog

Television Industry and Outdoor Advertising

We have reached a point in history where watching a TV show is as good as reading a book. We cry and laugh watching our favourite sitcoms that give us characters of loving relationships and happy endings. However, the entertainment industry is continuously changing. Whether it is the American version of The Office, which ran […]

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coca cola moving billboard

How OOH Advertising Can be an Effective Storytelling Device

Brands are always looking for ways to make their products and services stand out in their respective market. Some look to connect with their audience through elements like emotional appeal, repetition, or symbolism—but what’s one advertising technique that combines these strategies and is quickly gaining traction in 2021? Across the board, the answer to this […]

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Tips To Make OOH Advertisements Effective

The world is changing rapidly, with new businesses being started every day, and the need to market new brands is in high demand. Even though we do live in a digital world and everything is at our fingertips, the world is still busy with its chores, which explains why many new brands sometimes are unable […]

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OOH in the Healthcare Industry

Healthcare has always been one of the most pressing matters in the eye of the public. Especially during the pandemic, the limelight shines over the pharmaceutical industry brighter than ever before. With limited social gatherings and interactions, mass shutdowns of public spaces, along with declining ratings from traditional mediums, pharma companies are urged to modify […]

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Oakland, California skyline

Fastest-Growing Cities in America: Where to Advertise Next With OOH

Did you know that an estimated 83% of the U.S. population lives in urban areas? By 2050, this number is projected to grow to 89% of the U.S. population. Urbanization is a global trend reflecting the growing population of the world. Some of the top reasons why people are moving to big cities are due to lifestyle, education […]

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Times square ooh billboard advertising

Copywriting 101: 7 Tips For Writing The Perfect OOH Ad Headline

The secret to getting and holding the attention of customers has always been the perfect marketing tagline. The headlines that stand out are those that not only  cause people to remember them, but also share them with others. Humorous, catchy, memorable, and impactful imagery, or a combination of all of the above, are what make […]

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The Importance of Storytelling With Out of Home

In this day and age, information is constantly being thrown at consumers, making it increasingly challenging to effectively reach your target audience. Storytelling and content marketing helps to break through the unwanted clutter, and connect consumers with your message and brand in a memorable way.  Out-of-home (OOH) exists in real time — unlike television or […]

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Image of signs in opposite directions, with one saying "Short Term" and the other saying "Long Term"

Short Term vs. Long Term OOH Campaigns: Which One is Right for You?

So you’ve decided that you’re going to incorporate out-of-home (OOH) into your next marketing campaign (great choice!), and you’ve got the design, location, and placement of your advertisements down to a T. Only, now you’re wondering how long you should leave your message out there for the world to see — a few days, a […]

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Billboard advertisement for Walmart that says "Savings every minute" and features Dawn's dish soap.

Why Millennials LOVE Out-of-Home Advertising

According to the latest population estimates from the U.S. Census Bureau, Millennials have officially surpassed Baby Boomers as the nation’s largest living adult generation. As a major part of the US workforce at 80 million strong, Millennials have tremendous purchasing power and are projected to spend $1.4 trillion in 2020 alone. As such, brands that […]

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