OOHposters Archives -

Moving Media Blog

The Importance of Billboard Posters in Marketing

According to a 2022 poll by OAAA, 89% of U.S. adults remember OOH & billboard posters. Billboard posters play a pivotal role in marketing strategies as they possess a unique ability to captivate and engage the target audience. These visually enticing and well-designed pieces of advertising can leave a lasting impression on people’s minds, making […]

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The Evolution of OOH Advertising – Why the Legacy Lives On

Ever wonder how billboards first emerged? Take Times Square for example, the vibrant colors and lights from billboards illuminate the street corners and are now its trademark. But what is the history behind these billboards? In today’s world, Out-of-Home (OOH) advertising is not only confined to billboards, it consists of a mix of billboards, digital […]

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