oohandthepandemic Archives -

Moving Media Blog

Summer 2021 Promises Opportunity For OOH: Here’s Why

(https://www.adsoftheworld.com/media/outdoor/google_make_the_most_of_summer) With the temperatures rising and the sun inching its way out of hiding (finally), that could only mean one thing—summer 2021 is fast approaching! June 21 marks the first day of summer and we couldn’t be more stoked for all of what’s to come for the Out-of-Home (OOH) industry. There is no debate that […]

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Brighter Days Ahead: The COVID Vaccine and OOH Advertising

Vaccines are rolling out by the millions across the U.S. and Canada right now, which has given much-needed hope to everyone after what has been a very dreadful year and a half. The distribution of the vaccine across different countries has depended on a number of factors including, population, price, distribution capabilities, geography, quantity, and […]

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And The Award Goes to…OOH Advertising! Why OOH is a Star Performer for Advertising Film and Series

I think we can all agree that cozying up on the couch and binge watching the latest TV series is all anyone’s been doing on their weekends lately. People’s media habits have become limited to online activities and watching television. According to The National Center for Biotechnology Information, 73% of people agreed to a significant […]

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Digital billboard with different companies logos.

OOH Will Become More Digitally Driven in 2021

The world has changed greatly over the past 20 years with technology advancing to new heights beyond our wildest dreams. Essentially every field of work has changed the way they operate with new technology emerging and making our lives more efficient and fast-paced. In other words, technology gets the work done in ways that humans […]

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OOH Augmented Reality – A Virtual Escape

In the world we live in today, human interaction is limited as we’ve quickly adapted to socially distancing ourselves from one another. As a result, people are constantly searching for alternatives to communicate better in order to overcome social isolation anxiety. Digital mediums that provide interaction such as social media, online gaming, and streaming platforms […]

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Canadian Travel Behaviour and OOH During the Pandemic

Since the beginning of the pandemic, travelling behaviours throughout Canada have drastically changed as health advisors continue to encourage everyone to stay inside their homes. Now that we’ve been dealing with COVID-19 for roughly eight months, we’ve seen restrictions ease in specific areas, meaning that people are leaving their homes more and going about their […]

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