oohandcovid – Movia Media

Moving Media Blog

Why and How OOH Can Boost Customer Loyalty

In the ever-changing world of advertising and marketing, one thing remains true – customer loyalty is key for businesses to survive. Brand loyalty and trust go hand-in-hand and are both vital components that businesses must gain in order to become a top-of-mind brand. It might sound easy, but brands often miss the mark when it […]

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How the COVID-19 Vaccine Will Affect the OOH Advertising Industry

As we gladly say goodbye to this peculiar year that’s left us feeling exasperated for what feels like a decade, hope is slowly seeping through the creeks in the form of a vaccine that may revivify our world. The COVID-19 virus has affected every aspect of our lives today. Industries are constantly trying to cope […]

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OOH Augmented Reality – A Virtual Escape

In the world we live in today, human interaction is limited as we’ve quickly adapted to socially distancing ourselves from one another. As a result, people are constantly searching for alternatives to communicate better in order to overcome social isolation anxiety. Digital mediums that provide interaction such as social media, online gaming, and streaming platforms […]

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Canadian Travel Behaviour and OOH During the Pandemic

Since the beginning of the pandemic, travelling behaviours throughout Canada have drastically changed as health advisors continue to encourage everyone to stay inside their homes. Now that we’ve been dealing with COVID-19 for roughly eight months, we’ve seen restrictions ease in specific areas, meaning that people are leaving their homes more and going about their […]

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OOH Advertising Thrives Post-Lockdown

Now that November is upon us, we begin to reflect on all that 2020 has brought, and it’s almost impossible to recall memories that were not directly related to or affected by the pandemic. For many, it’s definitely been one of the most unprecedented and distressing years to date. The same is true for the […]

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