July 28, 2021
OOH advertising (also known as out-of-home advertising) as we know has evolved an enormous amount since its inception. Technology industries, food industries, gaming industries, you name it, have turned to OOH advertising to spread brand awareness through giant OOH billboards, and we have seen these companies benefit. Reddit co-founder Alexis O’Hanian announced in mid-2018 that […]
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May 6, 2021
Although it’s no surprise that Out-of-Home (OOH) ad spending in the United States is the highest of any country on earth, according to Statista, ad spending in the OOH advertising segment in China is projected to reach $8.839 million in 2021. China has one of the largest OOH markets in the world and has recently […]
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April 20, 2021
The omni-channel approach to advertising has become somewhat of an integral part of any advertiser’s strategy. Consumers like to be stimulated in more ways than one, and in order to engage them to the fullest capacity, a lot of advertisers have been using Digital Out-of-Home (DOOH) advertising to do it. Short-format videos specifically have recently […]
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April 8, 2021
Many countries have imposed lockdown procedures that have forced people to stay in their homes and close stores, which inevitably reduced engagement with consumers. As the summer approaches, some of the social confinement of COVID-19 will hopefully come to an end soon. As a result, people are eager to spend time out of their homes […]
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March 16, 2021
Raoul Buencuchillo, President of one of the country’s leading Out-of-Home (OOH) firms,HDI Admix, recently spotted some interesting advertising trends for OOH in 2021. He noted that since all the ad clutter is now online, people are attracted to the idea of putting their personal messages on billboards, allowing them to express themselves in a bold […]
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February 18, 2021
What is Out-of-Home (OOH) Advertising? OOH is a form of advertising that’s located anywhere outside of a consumer’s home. It can be a mix of billboards, bus shelters, transit, mobile, place-based, and digital displays. Although it is considered a traditional medium, it remains ideal for bringing value to advertisers and helping brands reconnect with consumers. […]
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February 3, 2021
Digital Out-of-Home (DOOH) advertising has been increasing in popularity and scope over the past five years. This is because the medium has become easier to use, more creative, and better at targeting any given demographic more precisely. Add a global pandemic into the mix, and the use and the development of DOOH increases at an […]
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February 2, 2021
In the past decade, smartphones have become the most popular available technology with over four billion active smartphone users worldwide. Smartphones are widely used for social media sharing, interacting with different apps, and gaining valuable data about one’s surroundings. In recent years, these mobile devices have been integrated into OOH (Out-of-Home) advertisements through posters, truck-side, […]
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January 26, 2021
Since the beginning of the pandemic, the healthcare industry has been at the forefront. Several different pharmaceutical companies have created vaccines that are now being distributed around the world, meaning that the pandemic is coming closer to an end. Although we all hope that Covid will soon be a thing of the past, the healthcare […]
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January 19, 2021
The world has changed greatly over the past 20 years with technology advancing to new heights beyond our wildest dreams. Essentially every field of work has changed the way they operate with new technology emerging and making our lives more efficient and fast-paced. In other words, technology gets the work done in ways that humans […]
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