digitalandadvertising – Movia Media

Moving Media Blog

Consistent increase in Digital Outdoor Advertisements

OOH advertising (also known as out-of-home advertising) as we know has evolved an enormous amount since its inception. Technology industries, food industries, gaming industries, you name it, have turned to OOH advertising to spread brand awareness through giant OOH billboards, and we have seen these companies benefit. Reddit co-founder Alexis O’Hanian announced in mid-2018 that […]

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Apple’s Extraordinary Use Of OOH Over the Years

In the age of innovative digital technology, you would think that smartphone brands would focus a lot of their attention on mobile advertising to reach their target audience. Wrong. While it may seem ironic, tech companies like Apple are standing out by integrating their marketing campaigns with out-of-home (OOH) advertising. According to the Outdoor Advertising […]

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