Moving Media Blog
Marketers spend countless hours crafting advertisements to capture the attention of their audience – and picking the right medium can be difficult, especially in the out-of-home advertising market.
Designing an effective moving billboard is much easier said than done. You need to consider factors such as proper branding and easy-to-discern messaging. At the same time, you want your advertisement to be visually stimulating and memorable. Hopefully, these will give you some inspiration for an upcoming campaign for you.
Out-of-home (OOH) advertising is a marketing medium that reaches consumers while they are out of their homes or “on the go” in public places. Outdoor Advertising is considered a mass marketing medium, so it is best utilised for large messages, branding and new campaign launches.
Mobile billboards are a form of out-of-home advertising (OOH); radio, static billboards, and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising. It holds strong reasons why we need to opt for mobile billboard advertising.
You can’t miss it, and there’s no way to avoid having your eyes drawn towards a MASSIVE truck side advertisement driving by. With that being said, your ad has a greater chance of being noticed, leading to greater brand awareness.
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