Moving Media Blog
Marketers spend countless hours crafting advertisements to capture the attention of their audience – and picking the right medium can be difficult, especially in the out-of-home advertising market.
Designing an effective moving billboard is much easier said than done. You need to consider factors such as proper branding and easy-to-discern messaging. At the same time, you want your advertisement to be visually stimulating and memorable. Hopefully, these will give you some inspiration for an upcoming campaign for you.
Out-of-home (OOH) advertising is a marketing medium that reaches consumers while they are out of their homes or “on the go” in public places. Outdoor Advertising is considered a mass marketing medium, so it is best utilised for large messages, branding and new campaign launches.