September 5, 2022
Video marketing is becoming an increasingly popular way to communicate with customers. More and more people are watching videos online, and businesses that utilize video marketing are seeing better results. If you’re not using video marketing yet, you’re missing out on a powerful tool that can help you reach your target audience in a new […]
Read More
July 8, 2022
As various countries are opening up after the pandemic, the footfall is slowly increasing, and the demand for home advertising is rising again. The companies that leverage new forms of advertising that go beyond the benefits of SEO and media consumption on websites or apps will win compared to those that aren’t. Out-of-home brand awareness, […]
Read More
June 21, 2022
Search Engine Optimization, or SEO, is the practice of optimizing a website to increase its rank in the search engine results pages (SERP) for certain queries. In general, the higher the rank, the more traffic the website will receive from the search engine. SEO is a complex and ever-evolving field, but some basic principles remain […]
Read More
May 11, 2022
Ever wondered why some brand names are synonymous with the product itself? How does ‘cola’ represent all soft drinks? How does one ask for a Band-Aid and not an adhesive bandage? Watching TV is now Netflix? These brands and more, have all gained success through aggressive brand advertising. Brand awareness through advertising can influence consumer […]
Read More
November 12, 2020
Brand advertising wars are not something unheard of. They have been around since forever but have never really gone out of style. If anything, competitive advertising is stronger and more creative than ever. Depending on how you initiate a competitive campaign at your rival, or how you react to one directed at you, your brand’s […]
Read More
September 25, 2020
With the invention of the Internet only a few decades ago, there also came major changes in various fields, like social networking, entertainment, and business. Without a doubt, social media platforms have become one of the major ways that people interact and connect with each other. This leads many to believe that online advertisements will […]
Read More
September 17, 2020
Since 2010, out-of-home (OOH) media has had consecutive revenue growth. Yes, you read that right, that’s 40 quarters and counting of consecutive growth! And there’s no coincidence for that. Despite being one of the oldest forms of advertising, OOH offers unparalleled benefits when it comes to multiple performance indicators. Some of the world’s biggest brands, […]
Read More
September 15, 2020
Have you ever noticed the advertisements on the sides of bus shelters, bus benches, or newsstands? Or how about those that are on the sides of buses, vans, or trucks? Chances are, you just recalled ads that were placed by either a real estate agency, insurance company, or automotive dealer. And that’s no coincidence. According […]
Read More
