brand awareness – Movia Media

Moving Media Blog

Tubi's digital billboards, one saying "Dear Netflix, I had my first freesome last night.", one saying "Dear NYC, you free tonight? Because we are."

OOH Caught Between Brand Wars

Brand advertising wars are not something unheard of. They have been around since forever but have never really gone out of style. If anything, competitive advertising is stronger and more creative than ever. Depending on how you initiate a competitive campaign at your rival, or how you react to one directed at you, your brand’s […]

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Bringing Virtual Reality Back into The Real World: Social Media and OOH

With the invention of the Internet only a few decades ago, there also came major changes in various fields, like social networking, entertainment, and business. Without a doubt, social media platforms have become one of the major ways that people interact and connect with each other. This leads many to believe that online advertisements will […]

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“Successful Brands Allocate 13% of Ad Budget to OOH” – WARC

Since 2010, out-of-home (OOH) media has had consecutive revenue growth. Yes, you read that right, that’s 40 quarters and counting of consecutive growth! And there’s no coincidence for that. Despite being one of the oldest forms of advertising, OOH offers unparalleled benefits when it comes to multiple performance indicators. Some of the world’s biggest brands, […]

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Creative billboard from All State that says "Mayhem is Everywhere"

How to Win Consumer Trust with Out-of-Home Advertising

Have you ever noticed the advertisements on the sides of bus shelters, bus benches, or newsstands?  Or how about those that are on the sides of buses, vans, or trucks? Chances are, you just recalled ads that were placed by either a real estate agency, insurance company, or automotive dealer. And that’s no coincidence.  According […]

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