September 5, 2022
Image Source: unsplash.com In today’s digital landscape, video marketing has emerged as an increasingly popular and effective method of communication with customers. With the rise in online video consumption, businesses that embrace video marketing are witnessing remarkable results. If you haven’t tapped into this powerful tool yet, you’re missing out on a unique opportunity to […]
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June 21, 2022
Search Engine Optimization, or SEO, is the practice of optimizing a website to increase its rank in the search engine results pages (SERP) for certain queries. In general, the higher the rank, the more traffic the website will receive from the search engine. SEO is a complex and ever-evolving field, but some basic principles remain […]
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May 11, 2022
77% of consumers make a purchase based on the name of a brand. Ever wondered why some brand names are synonymous with the product itself? How does ‘cola’ represent all soft drinks? How does one ask for a Band-Aid and not an adhesive bandage? Watching TV is now associated with Netflix? These brands and more, […]
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November 12, 2020
Brand advertising wars are not something unheard of. They have been around since forever but have never really gone out of style. If anything, competitive advertising is stronger and more creative than ever. Depending on how you initiate a competitive campaign at your rival, or how you react to one directed at you, your brand’s […]
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September 25, 2020
With the invention of the Internet only a few decades ago, there also came major changes in various fields, like social networking, entertainment, and business. Without a doubt, social media platforms have become one of the major ways that people interact and connect with each other. This leads many to believe that online advertisements will […]
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September 17, 2020
Since 2010, out-of-home (OOH) media has had consecutive revenue growth. Yes, you read that right, that’s 40 quarters and counting of consecutive growth! And there’s no coincidence for that. Despite being one of the oldest forms of advertising, OOH offers unparalleled benefits when it comes to multiple performance indicators. Some of the world’s biggest brands, […]
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September 15, 2020
Have you ever noticed the advertisements on the sides of bus shelters, bus benches, or newsstands? Or how about those that are on the sides of buses, vans, or trucks? Chances are, you just recalled ads that were placed by either a real estate agency, insurance company, or automotive dealer. And that’s no coincidence. According […]
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