Awareness Stage Archives -

Moving Media Blog

Mobile Billboard Marketing and CPM’s: Your Guide.

Cost per thousand (CPM) is the term used to indicate the cost of 1,000 impressions received from one advertisement. What does it mean? Cost:Total amount spent on advertisement Total impressions: No of times ad was loaded on the page Companies aim to achieve a CPM between $1 – $10 (In other words – spending $1-$10 […]

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Toronto Billboard Advertising 2017’s Worst OOH Ad Campaigns Yet…

Toronto Billboard Advertising isn’t immune to its share of questionable campaigns running on Billboards in Toronto. Check out some of our top pick for 2017!

Nivea: White is Purity
I laughed at this when I first saw this. I don’t think it is necessarily blatantly racist, but I don’t know how someone didn’t notice the racist factor of this sooner.

2017’s Worst OOH Ad Campaigns, Toronto Billboard Advertising
Am/Pm Organic Cafe, Nepal, “Flowchart”
The worst part of this advertisement is that it fails to fulfil its purpose. A billboard advertisement is supposed to be easily digestible and convincing. This advertisement is just tedious to understand and straight up unappealing.

2017’s Worst OOH Ad Campaigns, Toronto Billboard Advertising

Facebook station take over
Facebook took over a whole subway station with their posters. This reconfirms the NEGATIVE notion that social media is taking over our actual lives. It is just straight up creepy and makes me want to GET OFF Facebook.  

2017’s Worst OOH Ad Campaigns, Toronto Billboard Advertising

Peta: go vegetarian
Honestly, Peta is notorious for having offensive and outrageous advertisements, so this does not shock me. That being said, this ad does the opposite of promoting vegetarianism, as it only propels the idea that vegetarians are “rude”. Giving a bad rep to a lifestyle you are promoting is counterproductive. Insulting consumers also doesn’t help.

2017’s Worst OOH Ad Campaigns, Toronto Billboard Advertising

Sony: playstation
I really don’t think I need to comment here on why this is perceived as racist, do I?   

2017’s Worst OOH Ad Campaigns Yet… outdoor advertising

Bacardi breezer
This one is probably the most offensive out of all – it is blatantly misogynistic and incredibly insulting to women. The advertisement tells consumers that the only way to look attractive is to surround yourself more unattractive females. It also features photos of seemingly overweight and unattractive women. I have no idea how this ad would appeal to anyone…  

2017’s Worst OOH Ad Campaigns, Toronto Billboard Advertising

Ford India: hatchback
This advertisement is incredibly offensive. It features three women with their hands and feet bound and their mouths gagged. In the driver’s seat is a depiction of what looks like, Silvio Berlusconi, the Prime minister of Italy (who is known for throwing wild sex parties, but is facing charges for paying underage women for sex). It’s incredibly controversial and propels and normalises rape culture.

2017’s Worst OOH Ad Campaigns, Toronto Billboard Advertising


Pretzel Crisps: You Can Never Be Too Thin
Similar to the Peta ad, this advertisement insults consumers. This advertisement also received a lot of backlash from those suffering from eating disorders (which makes complete sense).

2017’s Worst OOH Ad Campaigns, Toronto Billboard Advertising




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Digital Billboards: Beginner’s Guide

LED digital mobile billboard advertising
Electronic billboards (or digital billboards) are  used to deliver advertising and informational  messages to drivers and passersby. These  billboards utilize LEDs to display bright and  highly  efficient full-colour imagery.

How do Digital Billboards work?

By industry standard, billboards with LEDs are rented by minutes and each ad is shown for 8 seconds.

How much do they cost?

Digital billboards are still relatively new to the outdoor advertising scene – so compared to static billboards, they will be more expensive. That being said, as they become more and more common, the prices will continue to drop.
Numerous vendors supply similar but difficult to compare products at various prices. Even more so, most vendors are located in Asia, which means there is a longer lead time and you will not be able to see the product until you pay for it. Wirespring has an excellent LED Billboard Cost Estimator on their website, it should give you a good idea of what to expect to pay.

Where can I put them?

This is one of the greatest drawbacks to digital billboards, their installation is tricky. Their regulatory status will vary from municipality to municipality, and obtaining permission can take months.
For information about Toronto Billboard Advertising regulatory system, click here. You can also check out the “sign view” application on the city of toronto’s website to find out exactly which by-laws apply according to geographic regions. 


Like most out-of-home advertising mediums, digital billboards present an advantage because of their sheer size of potential audience. Depending on the size and display settings, your digital billboard could make a killing. They also allow messages to be posted quickly and low production cost of setting up a campaign. In fact, studies have shown that LED’s are six times more effective than traditional static billboards


Compared to other out-of-home advertising mediums, digital billboards are more pricey, and it’s regulations can be a hassle.
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How to Market your Small Business for Less – Affordable Marketing Strategies

Marketing your small business can be a very frustrating thing – it’s true – “you need money to make money” – Well – this is only partially true. Use these free tools at your disposal:

1. Social Media
Sign your business up on popular social media accounts (Facebook, Twitter and Linkedin). Make sure your customers leave reviews on your pages to build a positive reputation. Use hashtags on all your relevant posts to boost potential eyeballs.

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Funny & Creative Advertising Campaigns that Rocked the Internet

Let’s be real, a lot of outdoor advertising can be an eyesore, but when it’s good, it’s perfect. The most creative outdoor advertising campaigns, grab attention and usually have that “hah, I see what they did there” factor. Adweek did a fantastic job at summarising these, here is what I believe are key takeaways.

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A Glance at Seasonal Marketing

Many small businesses have yet to create seasonal marketing strategies. Events, celebrations and different seasons present opportunities to boost brand awareness and increase revenue. Here are some tips to plan properly:
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