Moving Media Blog
Toronto Billboard Advertising isn’t immune to its share of questionable campaigns running on Billboards in Toronto. Check out some of our top pick for 2017!
Nivea: White is Purity
I laughed at this when I first saw this. I don’t think it is necessarily blatantly racist, but I don’t know how someone didn’t notice the racist factor of this sooner.
Am/Pm Organic Cafe, Nepal, “Flowchart”
The worst part of this advertisement is that it fails to fulfil its purpose. A billboard advertisement is supposed to be easily digestible and convincing. This advertisement is just tedious to understand and straight up unappealing.
Facebook station take over
Facebook took over a whole subway station with their posters. This reconfirms the NEGATIVE notion that social media is taking over our actual lives. It is just straight up creepy and makes me want to GET OFF Facebook.
Peta: go vegetarian
Honestly, Peta is notorious for having offensive and outrageous advertisements, so this does not shock me. That being said, this ad does the opposite of promoting vegetarianism, as it only propels the idea that vegetarians are “rude”. Giving a bad rep to a lifestyle you are promoting is counterproductive. Insulting consumers also doesn’t help.
I really don’t think I need to comment here on why this is perceived as racist, do I?
This one is probably the most offensive out of all – it is blatantly misogynistic and incredibly insulting to women. The advertisement tells consumers that the only way to look attractive is to surround yourself more unattractive females. It also features photos of seemingly overweight and unattractive women. I have no idea how this ad would appeal to anyone…
Ford India: hatchback
This advertisement is incredibly offensive. It features three women with their hands and feet bound and their mouths gagged. In the driver’s seat is a depiction of what looks like, Silvio Berlusconi, the Prime minister of Italy (who is known for throwing wild sex parties, but is facing charges for paying underage women for sex). It’s incredibly controversial and propels and normalises rape culture.
Pretzel Crisps: You Can Never Be Too Thin
Similar to the Peta ad, this advertisement insults consumers. This advertisement also received a lot of backlash from those suffering from eating disorders (which makes complete sense).
When it comes to Out-of-Home Advertising (OOH), targeting your desired audience can be a very hazy area. You may find yourself asking, “if I’m advertising outside, how can I guarantee my desired audience sees?”… Well, keep reading.
How do Digital Billboards work?
How much do they cost?
Where can I put them?
Marketing your small business can be a very frustrating thing – it’s true – “you need money to make money” – Well – this is only partially true. Use these free tools at your disposal:
1. Social Media
Sign your business up on popular social media accounts (Facebook, Twitter and Linkedin). Make sure your customers leave reviews on your pages to build a positive reputation. Use hashtags on all your relevant posts to boost potential eyeballs.
Let’s be real, a lot of outdoor advertising can be an eyesore, but when it’s good, it’s perfect. The most creative outdoor advertising campaigns, grab attention and usually have that “hah, I see what they did there” factor. Adweek did a fantastic job at summarising these, here is what I believe are key takeaways.
Bus advertising is used by media buyers to advertise out-of-home. This form of advertising is beneficial because you can customise your campaign and, control the location of delivery. Other benefits include:
Bus advertisements are unavoidable because they immediately catch the public eye. They are successful at building immediate brand awareness and delivering product offerings. Striking and remarkable advertisements are likely to have a substantial impact on your company.
Bus advertising is an easy way to keep your Brand or ad fresh in consumers’ minds. The constant reminder on the same routine bus route creates a repetitive image, which can lead to a higher chance of purchase.
Advertisers can place their campaigns on routes that are most applicable to their chosen target market. Bus ads can be viewed by customers at any point throughout the day, while they are on the go. It is the perfect means to advertise to a targeted demographic with this Moving Billboard.
Finally, bus advertising is relatively cheap compared to other media platforms. Out-Of-Home advertising has one of the lowest CPM in the industry (read more about it here), outperforming more common advertising tactics.