advertisinginOntario – Movia Media

Moving Media Blog

Image of empty Times Square streets and billboard from the CDC that says "Avoid close contact with people who are sick"

The WORST Thing Your Brand Can Do Right Now is Go Dark

Late last year, we were all freaking out about the next possible recession when the yield curve for US Treasury bonds inverted – one of the first signs that an economy is shrinking. Now in 2020, with the most unexpected turn of events due to the coronavirus pandemic, we have actually found ourselves in an […]

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Image of a welcome back sign being put up inside of a clothing store.

Shifts in OOH advertising post-lockdown in Ontario

As we enter the third and final reopening phase of the pandemic in the province of Ontario, brands have a critical opportunity to reach consumers. As people resurface in popular city hot spots, brands should be using out-of-home (OOH) to promote their businesses for a number of reasons. OOH leverages hyperlocal branding, data-led planning, dynamic […]

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