ad market Archives -

Moving Media Blog

Online Ad Market Vulnerable to Scheme by Google

Scott Spenser, Google’s product manager in 2010, was interviewed on the use of “second-price” auctions in the online ad auction world. Spencer had described what “second-price” auctions were and why they “minimize the need to ‘game’ the system”. “Second-price” auctions are when the person with the highest bid on an ad spot or item only […]

Read More
x