Moving Media Blog

Mobile retargeting: how mobile is leveraging out-of-home advertising

 

The use of mobile retargeting in conjunction with out-of-home advertisements, such as billboards, trucks, and bus-stops, has created another channel through which companies can reach their intended audience in a unique and innovative way. In order to amplify the reach of out-of-home campaigns, advertisers are using mobile advertising and location tracking in order to reach their consumers when it matters most – when they are most likely to search, shop, click, share, or visit.

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The Next Steps for Transit Advertising

 

The transportation industry is subject to rapid change over the next few years. Technological wonders such as autonomous vehicles and Elon Musk’s Hyperloop have drawn much attention with their futuristic capabilities. However, there are looming advancements in transit advertising that will become much more common and accessible in the industry – advancements that today’s businesses need to capitalize on as soon as possible.

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Biggest Billboards in Toronto

The billboard scene in Toronto is booming in a big way, with billboards soaring over prominent highways and large meeting places. The OOH advertising market in this city is steady growing, and their marketing messages are being stretched to wide demographics of people new and familiar to the region. Through smart billboarding in areas that […]

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Outdoor and Sponsorship Advertising: New Media Opportunities

Two hot topics that are being discussed lately are the future of Metrolinx advertising and the lack of sponsorship for the Professional Women’s Hockey Players’ Association (PWHPA). It’s apparent that when choosing which platform to advertise with, a lot of planning must commence. Planning that takes into consideration the benefits that advertising will have on […]

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The Future of OOH Advertising and Direct-To-Consumer Brands

When selling directly to the consumer, without the intensive advertising narrative or unfolded story, you need to have a pretty damn good product in place. That’s why pharmaceutical companies use this approach in their selling because they already know their consumer is in demand for them and, in some cases, they actually can’t live without them! However, direct-to-consumer (DTC) brands aren’t solely made up of drug-related products that depend on a consumer’s health status. On the whole, DTC brands have been doing advertising poorly by rejecting measuring capabilities that can lead to an upsize for their market.

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How Toronto Does Billboard Advertising

 

The outdoor advertising industry is largely made up of feature billboard posters that scatter across any given area. Particularly living in bigger cities, billboards do their part to cater to a consumerist audience that goes about their day-to-day business; gently interrupting their sights with various marketing messages and product placements. It’s been reported that the Canadian advertising market ranked tenth on the global scale of outdoor advertising, with ad expenditures reaching about 9.14 billion USD in 2016. This says a lot about the country’s prioritization and spending habits on OOH advertising.

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Why Moving Billboards Work For Advertisers

Moving billboards, also called mobile billboards, are mighty machines designed to broadcast advertised messages to people in out-of-home settings, especially drivers on the roads. They are a form of 3D branding that pops in any given crowd, creating a recognizable face of business among consumers. This outdoor advertising medium has the power to be agile, as it’s quite literally billboards attached to moving vehicles, and flexible, as it can reroute at any given time. Advertisers looking to roll out a new product, or simply get their business in the minds of consumers, should highly consider going the mobile billboard route. This article will list the major reasons why moving billboards are a great choice for advertisers to broadcast on.

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Best OOH Ad Campaigns of This Generation

The 2000’s generation has no doubt brought us some of the most iconic ad features in outdoor environment, especially due to the connectivity between smartphone and OOH, “internet language” like gifs and memes, and dynamic trigger advertising. This generation has tremendous out-of-home capabilities that precede the visual effects and longstanding impressions of advertisements in the earlier years of the field.

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Truckside Advertising Compared to Static Billboards

Next time you’re outdoors, check around for the number of advertisements you spot. Chances are, you’ll find many static billboards or posters lurking in the environment. These advertisements could be quite captivating, interesting, and informational, but they don’t hold a candle to the public reach that truckside advertising manages to wrangle. Sure, static billboards can be immensely creative and effective, positioned in brilliant ways, with the right target in mind, but they’re inevitably devoted to a lifetime of standstill advertising. They’re always in the same place. The major difference between truckside advertising and static billboards is that truckside ads travel with the vehicle, reaching thousands more impressions by the mile. Not only that, let’s look into how truckside advertising manages alongside its static counterpart.

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