Moving Media Blog

Mcdonald's billboard advertisement saying "hail to the beef"

How to Advertise Your Restaurant with Out-of-Home

We’ve all been there – it’s late in the evening and you just got off a long day of work, and the last thing you want to do is cook up a storm in the kitchen. You’ve decided that tonight is take-out night and you haven’t stopped thinking about that juicy McD’s Angus beef burger […]

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Healthcare OOH ad

Healthcare Dollars are Moving from TV to OOH

More than ever before, consumers are interested in staying healthy and advertisers are beginning to take notice. In recent years, advertising for the healthcare industry has seen a shift from TV to out-of-home (OOH).  In 2018, 55% of the global healthcare ad spend went to TV advertising. But this number is predicted to decline by […]

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Why OOH Is Thriving and Other Traditional Media Isn’t

It may seem surprising that in our constantly evolving and fast-paced society, out-of-home (OOH) advertising – one of the oldest forms of marketing – continues to thrive. Nonetheless, outdoor advertising has evolved alongside shifting technologies and emerging markets. According to OOH Today, outdoor advertising has grown for more than 36  consecutive quarters,  while ad spending […]

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Photo of Facebook billboard advertisement

Why Top Digital Brands Spend MORE on Outdoor Advertising

The Outdoor Advertising Association of America (OAAA) recently released the 2019 MegaBrands report – a comprehensive review of the largest national advertisers. Of the top 100 out-of-home (OOH) advertisers, many are technology brands, including Amazon (#1), Apple (#3), Google (#6), Facebook (#15), YouTube (#43), Zoom (#44), Microsoft (#55), Dell (#25), and Samsung (#85). It comes […]

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mobile billboard advertisement

Become a Mobile Billboard Driver

Bonding with people and creating lasting friendships is innately human. Everyone knows the feeling of finding someone we love being around. A best friend and a partner in crime. Great partnerships make themselves known and serve the interests of both parties. Think of Sonny and Cher, John Lennon and Paul McCartney, or even Ben and […]

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Clever Denver Water OOH Bench Ad

Utilizing OOH Advertising in Residential Areas

When you think of OOH advertising, big and bold displays in metropolitan cities are often what first comes to mind. But did you know, there are equally effective methods to advertise out-of-home in residential areas? Grocery stores, apartment buildings, and gas station kiosks are just a few areas brands can choose to advertise their messages. […]

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Image of Viterbo University's billboard advertisement.

How to Boost College and University Enrolment with Out-of-Home

Over the years, more and more students have opted to pursue post-secondary education to prepare themselves for success in the modern workforce. With countless post-secondary pathways available — colleges, universities, apprenticeships, certificate programs, and vocational training — the mission to attract up-and-coming young talent has proven to be increasingly intense. If you’re reading this article, […]

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Image of a truck driver standing in front of his trucks, arms crossed.

Why Truck Owners Should Be Capitalizing On OOH Advertising

As the advertising industry becomes increasingly competitive and the attention span on a global scale continues to diminish, the need for effective and captivating advertising grows. For this exact reason, companies are looking to truck owners to help them reach their audience at a more accessible rate and in a more enticing way. To the […]

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OOH and Mobile Ads

Why OOH and Mobile Advertising Should Be Used Together

Combining out-of-home (OOH) advertising with mobile advertising equals better campaign results. For many years now, this has been a hot topic within the advertising industry. In this tech-savvy age, almost everyone has access to a mobile device. In fact, an eMarketer report showed that people spend over three hours a day on their devices, more than they […]

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Billboard advertising YouTube Music App.

An Unexpected Match: Generation Z and Out-of-Home Advertising

As of early 2020, Generation Z (Gen Z) has officially overtaken Millennials by nearly 4 million to become the largest demographic cohort in the United States – followed by Millennials and Baby Boomers. As young as they are, it would be a mistake to underestimate the enormous financial influence Gen Z has in the consumer […]

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