Eye level visibility
Moving billboards (also known as, mobile billboards, or truck advertising) are ads placed on trucks or large vehicles which are almost always incredibly visible for passersby, drivers and passengers. Meanwhile, static billboards are usually above eye-level and generally face more advertising clutter.
- Flexible geo-targeting strategies
Your advertisements can move city to city, street to street, and hit the various target area. It is the perfect outdoor advertising medium for general brand awareness.
- Traffic/high density areas
This is especially true for when the truck is driving through congested streets or traffic. Drivers have no choice but to look out on the road. On average each of us spends upwards of 20 hours per week and travel more than 200 miles per week. Furthermore, according to Forbes magazine, 71% of us “often look at the messages on roadside billboards (traditional and digital combined) and more than one-third (37%) report looking at an outdoor advertisement each or most of the time they pass one.
- Contract Flexibility
Moving billboard suppliers tend to have more flexible contracts than other outdoor advertising companies, as they tend to measure their rates by four weeks. By industry standard, most other outdoor advertising companies require at least a 3-month contract.
Cost per thousand (CPM) is the term used to indicate the cost of 1,000 impressions received from one advertisement. In basic terms, the number of impressions is the number of times your advertisement reached (or was viewed) by a potential customer. The quantity of impressions generated by an ad gives a company an indication on the relevancy of their campaign. Truck Advertising creates a lower CPM compared to any other type of OOH advertising, including static billboards. Read more about CPMSs here.