Many companies stick with advertising on the radio since it has proven to work time and time again. Here is what you need to know about ratio advertising:
The most significant pull toward radio advertising is its ability to track results pretty accurately and quickly. Compared to other advertising mediums, media buyers can determine precisely how well their campaign is doing, and alter it if need be or, change radio networks.
Another significant advantage to radio advertising is its ability to reach your target audience directly. Networks are explicitly catered to specific demographics, and with this, media buyers can select the radio station that fits their exact product offering.radio advertising
However, most radio ads play for 30 seconds. In this time, listeners are likely to tune out, as no visual images are grabbing their attention. Therefore, to have a bold impact, advertisers will need to run the same ad multiple times. Having a clear and easy to understand call-to-action will also help.
Listeners of radio programs often establish regular connections with their preferred stations, particularly during peak commuting hours such as rush hour. It is crucial for businesses to advertise during these prime time slots to maximize their impact. Advertising at sporadic intervals throughout the day may result in minimal impressions and an ultimately ineffective campaign.
Also read: 4 Reasons to Choose Mobile Billboards
Source: http://www.exaget.com/radio-advertising-effectiveness/
