Uncategorized – Movia Media

Moving Media Blog

The Evolution of OOH Advertising – Why the Legacy Lives On

Ever wonder how billboards first emerged? Take Times Square for example, the vibrant colors and lights from billboards illuminate the street corners and are now its trademark. But what is the history behind these billboards? In today’s world, Out-of-Home (OOH) advertising is not only confined to billboards, it consists of a mix of billboards, digital […]

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Heightened Receptivity to OOH Advertising

A new study was recently conducted by the Out of Home Advertising Association of America (OAAA) that found an increased appetite for outdoor experiences. This means that more people are willing to seek out activities that are outside their homes. Digital device burnout has been rising at a considerable rate for some time, with 75% […]

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And The Award Goes to…OOH Advertising! Why OOH is a Star Performer for Advertising Film and Series

I think we can all agree that cozying up on the couch and binge watching the latest TV series is all anyone’s been doing on their weekends lately. People’s media habits have become limited to online activities and watching television. According to The National Center for Biotechnology Information, 73% of people agreed to a significant […]

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How To Measure OOH Advertising Effectiveness

Measuring success has not always been easy or straightforward when it comes to advertising, especially Out-of-Home (OOH) advertising. In the past, it’s been difficult to properly understand how, when, where, and if an OOH campaign has reached the right people, let alone anyone. However, there have been a lot of technological advancements in the past […]

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Out of Home 101 – What You Need to Know about OOH Advertising in 2021

What is Out-of-Home (OOH) Advertising? OOH is a form of advertising that’s located anywhere outside of a consumer’s home. It can be a mix of billboards, bus shelters, transit, mobile, place-based, and digital displays. Although it is considered a traditional medium, it remains ideal for bringing value to advertisers and helping brands reconnect with consumers. […]

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More Cannabis Legalization Brings New OOH Advertising Opportunities

The advertisement of cannabis is regulated in a very strict and particular manner since its legalization in Canada and some U.S. states. In Canada, there are unforgiving rules and regulations around the advertisement of cannabis not just because it has only recently become a legally used substance, but also because it’s government-regulated like the sale […]

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How Digital Marketing Agencies Can Easily Help Your Business Grow

Marketing plays a huge role in drawing in more customers. However, many small business owners are still skeptical about it because they’re just starting out, many of them tend to overlook the perks of getting help from a marketing agency because they fear that their budget might not be big enough for such services. Hiring […]

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The Secret Ingredient to Successful Food Truck Advertising

Brands are always trying to keep up with the emerging trends that are driving consumer purchase behaviors. A lot of time and effort goes into creating new marketing strategies that will help brands stand out and get people talking on social media platforms. In recent years, it has become significantly more challenging to drive consumers […]

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A digital billboard that says "Me: It's okay the breakup was mutual" and the other side says "Also me: Sad Indie Song"

Why Storytelling is the Top Trend for OOH in 2021

Everyone loves a good story. But with the seemingly never-ending pandemic, people are looking for even more compelling stories to engage with, learn something new, or simply to just entertain them while they’re stuck in lockdown. This is exactly why the art of storytelling has drastically increased in the past few months and will continue […]

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Going the Distance with OOH: Super Bowl 2021

With the Super Bowl only a few days away, the anticipation is definitely heightening. But this Super Bowl looks very, very different from all those that have come before it. The crowd capacity will be radically reduced, there will be no Super Bowl parties, the coaches and staff members on the sidelines will be masked […]

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