Ragi Ghabrial – Movia Media

Moving Media Blog

Creative Outdoor Ad ideas for the Summer

The Summer season is the best time to come out with loud, eye-catching, creative ads. Should it be through billboards, vehicles, or just on the side of a wall, all will be sure to help in your advertising efforts. It is a proven fact that sales increase during the Summer, be it through more people being out walking around, or on vacation, few things motivate consumers as beautiful weather does. Therefore, it is essential to be prepared for the Summer with a proper strategy to execute so that you are in the best position possible going into the summer months.

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How Much Does it Cost to Buy a Billboard?

The very first step of any Out-of-Home (OOH) campaign is buying the medium you wish to advertise through. And more likely than not, you will be using a billboard to advertise your product or campaign. So, to do that, you must first buy the billboard and see how that cost fits into the budget you have to produce the advertisement.

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Mobile Retargeting & Billboard Advertising Combined

In recent years we have seen an increase in Out-of-Home (OOH) advertising. It is a growing market and is becoming a staple in the advertising world. OOH advertising is an essential component for any company’s outreach as it increases your visibility and ultimately makes you more recognizable. Concurrently, another tool to use at your advantage is mobile device retargeting, which is used to help retarget potential consumers who have already interacted with the ad for a second time, in the hopes of having a positive interaction. These two methods of advertising can be compelling on their own and even more powerful when combined.

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Are Digital Billboards Bad for the Environment?

In our ever progressing world, we look to see where we can improve. One of the critical issues that we have been dealing rigorously with is the state of our environment. With technology upgrading exponentially, we more than ever before, know what is negatively affecting our environment.

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Mobile Retargeting & Billboard Advertising Combined

Mobile retargeting has become a necessary inclusion in the mission of advertising and branding. It is an extremely efficient method of making a second impression with all of your potential clients. On top of that, it is sure to increase your chances of creating positive impressions between your ads and those interacting with them. As such, it should be implemented by all companies and brands who are looking to increase their outreach and brand recognition. Mobile retargeting is the future of continuing and drawing out consumer connections.

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Comparing Movia Media Mobile Billboards and Wrapify Car Wraps

These two companies are experts in the mobile advertising world. They have both seen the advantages to companies marketing their brand through mobile uses. Regardless of the vehicle, there are many advantages to using mobile billboards as advertising techniques. Movia Media and Wrapify, while both in similar industries, do what they do in a variety of different ways. In this article, I will be going through each of these companies and discussing how they do what they do and why it is essential to understand their methods if you are in the world of branding and advertising.

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Comparing Truck side Advertising and Taxi Advertising

These two methods of Out-of-Home (OOH) advertising are proven to help any company increase their sales through different types of brand awareness. Wether on a truck or car, there is a benefit to advertising through vehicles. Compared to static billboards, it will be sure to interact with more people, in a multitude of areas, which will greatly increase the types of demographics you will be reaching. Which will obviously help spread your brand to a larger audience.

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Best Truck Advertising Companies 2019

Want to advertise? Tired of static billboards not reaching enough people? Boom. Look no further, mobile billboards are the new wave in advertising. Alright, generic sales pitch aside, advertising on the go comes with a lot of advantages that aren’t possible through standard static billboards; digital or otherwise. Usually done using the sides of trucks, mobile advertising are seen by twice as many individuals when compared to their static billboard counterparts at an impressive 85%, reaching 90,000 to 150,000 impressions daily. Not to mention, they do it at a fraction of a price when directly compared to other mediums such as TV, newspapers, and radio. So it’s not a bad idea to get a bit of a better understanding of the world that is mobile truck advertising.

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Are Digital Billboards Distracting Drivers?

Digital Billboards have only been increasing in prominence the last few years. These billboards are glossy, bright, and eye catching. They are a great tool to advertise a product in a loud and creative manner. Not to mention they reach a lot of people. Worldwide ad spending on billboards reached $38 billion in 2018. Which is a 35% increase from 2010. As we shift more and more into a digital world we are seeing an exponential increase in advertising, including the controversial world of digital billboards. Digital billboards, as multi-faceted as they are, have one initiative over all else; to grab your attention. It is literally their job to distract you from what you are doing. And if what you are doing is driving, it could be quite dangerous.

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