July 3, 2019
Sometimes you drive or walk by some amazing Advertising work, and you wonder exactly how much money and effort went into such a masterpiece. Some other time, it’s so bad that you wonder why it’s even there in the first place. Well, I can try to answer to at least one of these questions: How much did that billboard ad you love so much cost?
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June 27, 2019
The advertising field is very competitive. There are millions of ads out there, and everyone wants to be seen. No matter the platform you choose to use, as an advertiser, you still want to grab your audience’s attention in the most effective way. With billboards, for example, there are criteria you need to take into consideration before choosing the one on which you want your advertising to be. And obviously, the best billboards will be the hardest to rent since everyone wants them. One solution to that would be owning a billboard instead of being on a never-ending waiting list to rent one.
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June 25, 2019
There are so many answers to this question that you need to follow several steps before getting the answer you want. First, you must determine what is best for your brand, secondly, make an advertising plan, and finally, implement it. Of course, there are preparations to be made first. I know it sounds like a long process, and it is. However, it’s not as bad as you may think.
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June 22, 2019
As much as outdoor advertising can be considered one of the best advertising channels, it has to be done the right way to be effective. Yes, there are rules in advertising too. It’s all about right timing and right location. You wouldn’t advertise your outdoor pool in the winter, right? Or winter jackets during summer? It’s not forbidden, but it would just be a waste of money and effort, especially if your audience just discards your ads every time they see them.
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June 13, 2019
Truck advertising is a type of mobile advertising. What is mobile advertising you asked? It’s simply an out-of-home advertising that moves. Out-of-home advertising is initially a very good way of doing advertising if you want your message to reach as many people as possible. With thousands of people passing by your ad everyday, you are sure to make a great number of impressions. But what about the other way around? Your ad passing by people instead of them passing by your ad, meaning mobile advertising. Cool, eh?
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June 12, 2019
There are so many advertising platforms out in the world that sometimes, it is hard to decide which one to choose. It can be confusing, especially when you are new in the business. You have to decide what is right for you and your target audience as well. Depending on the product advertised, you will find the right advertising platform. How many impressions do you want in a day? A week? What is your budget? How long is the ad running? There are many more questions you need to answer before making a decision as the costs are not only in the value of money.
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June 10, 2019
The truth is, we all want to be unique, we want to be remembered for something -either small or big- because that is how we build a brand awareness. Google defines brand awareness as the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. However, building and maintaining it is not as easy as its definition makes it sound.
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