Interested in entering the Australian digital out-of-home advertising scene? You’ve come to the right place. Here are some key industry statistics, facts, and general information that you should know. DOOH is taking over Australia!
In brief, digital billboards (also known as, Electronic billboards, LED billboards) are used to deliver advertising and informational messages to drivers and passersby. These billboards utilise LEDs to display bright and highly efficient full-colour imagery. By industry standard, LED billboards are rented by minutes, and each ad is shown for 8 to 15 seconds.
In terms of demographics, Australia is a perfect candidate for DOOH:
- The population of Australia is highly urbanised and concentrated in the eastern states of New South Wales and Victoria.
- According to Credit Suisse Research, Australia is one of the highest in median wealth in the world and has the second highest average wealth per adult.
- By the end of 2017, it is expected that digital OOH will be 50% of the Australian OOH industry.
- In terms of revenue, the US has the world’s largest DOOH market. However, it ranks 4th in consumer digital out-of-home exposure, lagging behind Australia.