As various countries are opening up after the pandemic, the footfall is slowly increasing, and the demand for home advertising is rising again. The companies that leverage new forms of advertising that go beyond the benefits of SEO and media consumption on websites or apps will win compared to those that aren’t.
Out-of-home brand awareness, also known as advertising, is one of the oldest forms of marketing, and it refers to any advertising placed in public areas. This can include billboards, bus stop ads, flyers, and more.
Out-of-home advertising is an excellent method to reach a huge number of people quickly, and it can be quite efficient in generating sales or boosting awareness for a product or service.
Introduction to Out-of-Home Brand Awareness
With time even out-of-home advertising has caught up with digitization. It is much more efficient than the static ooh banners that need to be changed after the tenure of the campaign is over, which is prohibitively expensive and damaging to the environment since the banners need to be disposed of once their use is due.
Digital billboards are a newer form of out-of-home advertising that is becoming increasingly popular. These billboards use digital displays to show ads, and they can be very effective in reaching a large audience. Digital billboards are often located in high-traffic areas, which can be a great way to reach potential customers.
However, they can also be very expensive, so it is important to consider your budget before committing to this marketing type.
Programmatic spending on digital out-of-home advertising is forecast to grow rapidly in the United States over the next few years, with investment expected to reach nearly 3.8 billion by 2023.
This growth will be driven by increasing consumer awareness of and engagement with DOOH formats such as billboards, street-level ads, and place-based advertising.
Programmatic buying of DOOH ad space is still in its early stages but is expected to increase significantly over the next two years, reaching 530 million by 2022. Overall, DOOH is seen as an effective medium for advertisers, with more than half of U.S. consumers reporting that they pay attention to these kinds of ads when they see them.
5 Common facts About How Videos Help with OOH Brand Awareness
Video is an incredibly powerful medium. It can capture attention, evoke emotion, and convey complex messages in just a few seconds. And when it comes to out-of-home (OOH) advertising, a video may be especially effective, allowing firms to break through the clutter and reach customers in a more engaging manner.
Here are five key facts about how video can help to boost OOH brand awareness:
The Video Is Highly Eye-Catching
Out-of-home advertising is all about getting noticed, and video is one of the most effective ways to do this. Thanks to its moving images and sound, video has the power to grab attention in a way that static billboards or posters simply cannot.
By utilizing cool video effects and immersive sound, one can engage their potential customers no matter where they are.
Some popular techniques to make videos eye-catching include:
- Using stop-motion animation
- Adding graphics and text overlays
- Using creative lighting and camera angles
By thinking outside the traditional video box, brands can create out-of-home videos that are truly eye-catching and memorable.
Video Is Memorable
As well as being eye-catching, the video is also highly memorable. Studies have shown that people are more likely to recall a message when it is delivered via video than any other medium.
This makes video an ideal tool for delivering key brand messages and ensuring they stick in the mind of consumers.
A few ways out-of-home videos can be made more memorable is by using creative and innovative techniques such as video projection mapping. This technique allows brands to turn any surface into a screen, creating a truly unique and immersive experience for viewers.
Additionally, creative editing techniques can help make out-of-home videos more memorable. For example, using stop-motion animation or slow-motion effects can add an element of fun and excitement that viewers will remember long after they’ve seen the video.
Another way many companies make out-of-home videos more memorable is by incorporating interactive elements. This could include allowing viewers to control the video content through their smartphone to set up scavenger hunts that lead viewers to different parts of the video display.
Interactive elements make out-of-home videos more engaging and exciting, ultimately making them more memorable.
Finally, using data-driven insights can help brands make out-of-home videos more memorable. By understanding who their target audience is and what they’re most likely to respond to, brands can create personalized and relevant videos.
This approach not only makes the videos more memorable but also more effective in terms of achieving the desired response from viewers.
Video Can Tell a Story
A great video tells a story, and this is something that consumers respond to. When done well, video can transport viewers to another world, making them feel emotionally connected to a brand or product.
This kind of connection is incredibly valuable for any brand looking to boost awareness and build long-term relationships with consumers.
Video Creates an Immersive Experience
Video is an immersive experience, and this is something that OOH advertising can capitalize on.
By using video, brands can create a more engaging and interactive experience for consumers, bringing their message to life in a way that static signage simply cannot.
The Video Leaves a Lasting Impression
Finally, the video leaves a lasting impression. Unlike other forms of advertising, which people may quickly forget, the video stays with viewers long after they have seen it.
This makes out-of-home video an excellent tool for making a long-lasting impression and ensuring that people remember a brand or product when they encounter it in person.
Out-of-home advertising is a highly effective way to reach consumers, and video is a key part of this. Out-of-home advertising will be a great idea if you are a company that wants to maximize its marketing spending by running successful ads that convert.
As people are getting more accustomed to various adverts on websites, standing out of the sea of adverts is quite hard. By using video, brands can grab attention, tell a story and leave a lasting impression on viewers. The video should be at the top of your priority list if you want to increase brand exposure through out-of-home (OOH) advertising.