Moving Media Blog

Sports brands use creative OOH ads to reach and engage with fans

Life is getting back to normal gradually as more than 3.57 billion doses have been administered across 180 countries, according to data collected by Bloomberg. The latest rate was roughly 30.2 million doses a day. In the U.S., 337 million doses have been given so far. In the last week, an average of 519,678 doses […]

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Truck Side Advertising: What Is It And Why It Works So Well

Have you ever noticed those big, tall trucks that are driving around? They’re not just for show. Truck side advertising is a form of marketing where companies pay for their logo to be displayed on the side of a truck. These logos are often seen by hundreds if not thousands of people every day in […]

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Truck Side Advertising Vs. Traditional Billboard Advertising

Creating a successful advertising campaign often comes down to using the right medium for your message. For out-of-home advertising, there is a wide array of options out there. From busses to billboards, to vehicle wraps and bus shelters, ads to truck side advertising. Each medium comes with its own benefits and drawbacks. Depending on the […]

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The Future of QR Codes and Non-Profit Organizations

Despite living in a time where things are accessible to us, not everyone shares in the luxury of privilege. This is important to consider when you see a poster depicting an important fundraiser going on in your area. Try to ask yourself this question: how would I feel if I needed help like some people […]

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OOH and The Art of Storytelling

When we think of storytelling, we think of feel-good narratives or sitting ‘round a campfire sharing ghost stories. We use stories to make sense of the world around us and to fill in the gaps of knowledge and experience. Stories spread ideas like no other. Steven Spielberg did not expect the influence that Jaws would […]

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Driving Change: Non-Profits and OOH Advertising

Non-profits exist for one reason and one reason only: to make our world better. They come in all shapes and sizes. From community groups fundraising for a new playground, to large-scale organizations pushing through bleeding-edge medical research and developments. “They give shape to our boldest dreams, highest ideals, and noblest causes.” Over 1.3 million non-profits […]

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The Benefit of OOH Advertising in the World of Activism

Right now, a woman’s right to choose is being jeopardized by the government legislature. Women are being silenced in the government, as if they don’t have issues with the new abortion laws being proposed, and it seems like they can’t receive the attention they need. There is a way for non-profit organizations to bring attention […]

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Pro Tips On How To Create Perfect Online Ads

Image source: https://cdn.pixabay.com/photo/2014/05/02/21/50/laptop-336378_960_720.jpg Some will tell you that all there is to writing ads is using a little bit of imagination and knowledge about your product. If this was the case then every time you opened an online newspaper or browsed a website, you’d see a different advert with a different approach. The reality is […]

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Mobile Truck Ads That Made Us Stop and Stare

Source https://twitter.com/ Just in time for Spooky Season, the BooneOakley advertising agency created this viral anti-vaccine campaign…with a twist. Spotted last month parked in downtown Charlotte, North Carolina, this creative advertisement displays a fake funeral home advising people to stay jab-free. Resting just outside the Carolina Panthers vs. the New Orleans Saints game, the truck […]

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