Moving Media Blog

Sports brands use creative OOH ads to reach and engage with fans

Life is getting back to normal gradually as more than 3.57 billion doses have been administered across 180 countries, according to data collected by Bloomberg. The latest rate was roughly 30.2 million doses a day. In the U.S., 337 million doses have been given so far. In the last week, an average of 519,678 doses […]

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Mobile Truck Ads That Made Us Stop and Stare

Source https://twitter.com/ Just in time for Spooky Season, the BooneOakley advertising agency created this viral anti-vaccine campaign…with a twist. Spotted last month parked in downtown Charlotte, North Carolina, this creative advertisement displays a fake funeral home advising people to stay jab-free. Resting just outside the Carolina Panthers vs. the New Orleans Saints game, the truck […]

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How Privacy By Design Will Impact the Outdoor Advertising Industry

How Privacy By Design Will Impact the Outdoor Advertising Industry Image by Hands off my tags! Michael Gaida from Pixabay Like most industries these days, the advertising industry makes use of data collection and analytics. We collect information on our clients and their target demographics. And those of us that use targeted advertising as part […]

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MEASURING OOH ADVERTISING RESULTS AGAINST KPIs

UNDERSTANDING KPIs KPIs stands for Key Performance Indicators. They are the main objectives every business should track to measure and evaluate the success of the business and make the most impact on your strategic business outcomes. KPIs support strategy and help teams focus on what’s important. However, you need to have a strategy before thinking […]

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Targeted Advertising and OOH

Image by Steven London from Pixabay How often have you been looking at something on Amazon, and then immediately afterward you suddenly see ads for the products you were looking at on Facebook? Or go to your favorite coffee shop, grocery store, or even movie theatre, and again suddenly their ads are everywhere you look? […]

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Pro Tips On How To Create Perfect Online Ads

Some will tell you that all there is to writing ads is using a little bit of imagination and knowledge about your product. If this was the case then every time you opened an online newspaper or browsed a website, you’d see a different advert with a different approach. The reality is though, that creating […]

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OOH Advertising and its Role in Law Enforcement

OOH Advertising Brings Justice to Missing Persons Cases OOH advertising has the ability to bring awareness to a number of things, and missing person cases are one of them. You’ve heard of the classic picture of a missing kid on the side of milk cartons, but billboards can do more than their predecessors. Not many […]

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Re-envisioning Outdoor Advertising in a Climate Crisis

In August, the International Panel on Climate Change (IPCC) released its 6th report on climate change, and unsurprisingly, the news is dire. Responses to the report are calling on leaders and policymakers to quickly adopt measures to stem the tide and slow the temperature climb. With the environmental, economic, and political impacts of climate change […]

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The Resurrection of OOH Advertising Post-COVID-19

OOH (out-of-home) advertising has taken a hit during the latest COVID-19 pandemic. Shutdowns meant no cars on the road or people walking the streets, so no eyes on OOH advertising. People were working from home and leaving for essential purposes, thus OOH ads decreased in visibility as a result. For a while, OOH advertising was […]

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otdoor advertising in Nigeria

Out-of-Home Advertising in Nigeria.

A young Nigerian agency, Alpha & Jams introduced “Candle”, an innovative smart platform that powers DOOH screens and can interpret data, convert it to meaningful results like OTS, GRT, number of impressions, unique reach, repeat visits, campaign conversion among others.

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