Willow logo for their truck advertising campaign

Summary

Willow is a game-changing real estate platform based in Toronto that opens the door for everyone to invest in property, using the concept of PropSharing. PropSharing allows anyone to buy and sell fractions of property as easily as shares on the stock market. For their first-ever marketing campaign, Willow came to Movia to launch their brand and generate excitement about their arrival. Ten trucks with two eye-catching ads were launched in urban & high affluent neighbourhoods for a total of 5 weeks. The campaign generated 20 million impressions and an additional 500,000 digital impressions directly to their core investment audience. This execution led to a successful brand launch and was another step in making Willow a household name.

Truck Advertisement photo of Willow doing a targeted business area OOH advertising campaign

Number of
mobile billboards

10

Project Scope

5 weeks

Results

20M impressions
after 5 weeks

Location

Toronto

Website

willow.ca
Truckside Ads for Willow traveling in downtown Toronto

About the Company

Willow is a new real estate platform based in Toronto that opens the door to property investment using propsharing. PropSharing allows investors to buy and sell property ownership as easily as shares on the stock market. For their first-ever advertising campaign, Willow came to Movia to launch their brand and let investors know that Willow had arrived. Ten trucks with two eye-catching creatives were launched in urban & high affluent neighbourhoods for a total of 5 weeks. The campaign generated 20 million impressions and an additional 500k digital impressions direct to their core investment audience. This execution led to a successful brand launch and was another step in making Willow a household name.

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