Walmart logo for their truck advertising campaign The Cookware Company logo for their truck advertising campaign with Walmart

Summary

If you’ve ever had it in mind to get a new pot or pan for your kitchen but never got around to it, maybe you just needed some motivation at the right time and place. The Cookware Company, a global business that produces and distributes many quality cookware brands, took just this tactic. Together with Walmart, their largest retail partner, the company came to Movia for a five-week highly targeted out-of-home marketing campaign in Atlanta to drive interest in their brand Greenlife available at select Walmart locations. In total, over 14 Million out-of-home impressions were delivered, and almost 800,000 device IDs within their core demographic were captured; However it didn’t end there, trucks displaying their ads were strategically placed at the store’s parking lots on weekends. As the last advertising message anyone saw before entering the store, their products were top of mind. And because the cookware was available right then and there, it was easy for consumers to complete the purchase cycle as they walked by the aisle, making for a successful campaign with pots and pans moving off shelves and into people’s kitchens.

Residential Mobile Billboard for Walmart and The Cookware Company

Number of
mobile billboards

5

Project Scope

5 weeks

Results

10.5+M impressions
after 5 weeks

Location

Atlanta Georgia
Truckside Advertising for Walmart and The Cookware Company in Atlanta

About Walmart

Since the first location was established in 1962 in Rogers, Arkansas- Walmart has offered their customers merchandise and services at everyday low prices. Offering a wide variety of products in almost every category, they bring the market to what consumers want. This competitive pricing strategy, product offering, and expansive growth has made Walmart the world’s largest retailer by revenue, according to the Fortune Global 500 2020 list. As of April 2021, there are 10,526 stores and clubs in 24 countries, operating under 48 names.

About The Cookware Company

Founded in 2007 in Belgium, The Cookware Company is a global manufacturer of innovative cookware with their original brand, GreenPan. The ISO-certified company was the first to introduce PTFE-free non-stick cookware into the market, handling both the production and distribution of its products, making it a vertically integrated company. Pioneer of healthy Thermolon ceramic non-stick cookware, the company has always been committed to innovation. A key focus of the organization is innovation, flexibility, creativity. Since the birth of GreenPan, The Cookware Company has grown to a group of numerous and high-standard brands such as Green+Life, Vita+Verde, Green Chef, BK Cookware, Keltum and many more. They have sales offices located in Europe, North America, and Asia, as well as state-of-the-art production facilities located in Korea, China and Germany. New concepts are introduced regularly at this cookware company that continues to be innovating.