Vuori logo for their truck advertising campaign


The U.S. athletic apparel market is the largest in the world, and competition has steadily become fiercer. California-based Vuori is one of the players that has come out on top, and has plans for both US and international expansion. With pop up stores an important part of their growth strategy, Vuori turned to Movia to bring awareness to a new pop up in Santa Monica. branded trucks with routes near the store were sent out in mid October 2021, and over 5 weeks, 6 million impressions were made. The campaign was so successful, the buy was extended for nine weeks, to boost in-store traffic to their Manhattan Beach Pop up as well. This resulted in another 10.8 million impressions, showing how messaging near point of retail can help push sales…and…city by city, truck by truck, grow the brand.

Truck Advertisement photo of Vuori doing a targeted business area OOH advertising campaign

Number of
mobile billboards


Project Scope

14 weeks


25M impressions
after 14 weeks


Santa Monica
Truckside Ads for Vuori traveling in a Manhattan Beach California

About the Company

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. Breaking down the boundaries of traditional activewear, we are a new perspective on performance apparel.

Our Investment in Happiness is more than our product guarantee and our commitment to a great experience for our customers. It’s our philosophy on doing business and it’s symbolic of how we care for our team, our community, the natural environment and most importantly, each other. At Vuori our guiding principles are simple...we aim to make great products, be in great relationships and live extraordinary lives.