Vishwa Nirmala Dharma logo for their truck advertising campaign

Summary

The Vishwa Nirmala Dharma charity celebrated its 40 years of Sahaja Yoga in Canada and turned to Movia to spread the word. With a single truck, they targeted everyone in the Greater Toronto Area interested in joining their weekly online meditation sessions every Sunday and Monday. The campaign brought awareness to their free weekly event and generated almost 2 million impressions over five weeks!

Photo of Vishwa Nirmala Dharma doing a targeted Truckside Ad campaign

Number of
mobile billboards

1

Project Scope

5 weeks

Results

1.8+M impressions
after 5 weeks

Location

Toronto

Website

sahajayoga.ca
Truck Advertising for Vishwa Nirmala Dharma with team members

About Vishwa Nirmala Dharma

Sahaja Yoga International (also known as Vishwa Nirmala Dharma) is a worldwide non-profit organization, dedicated to the emancipation of humanity and resolution of its problems from within. Its main teaching is Sahaja Yoga, a revolutionary method of meditation founded in 1970 by Shri Mataji Nirmala Devi, Nobel Peace Prize nominee and acclaimed as one of the most significant voices on spirituality and world peace today. The main principles on which Sahaja Yoga International is based are morality, spirituality, mutual help in our evolution, search for truth, and healing our problems using our inner potential on an individual and collective level.