Summary

Travel Cuba signed up to run a campaign for 6 months with 7 moving billboard by Haulerads between January 2018 to March 2018 and October 2018 and December 2018. Within the first two months of their campaign, Travel Cuba had over 35 million impressions between the 7 moving billboards. The purpose of the campaign is to actively promote their beautiful country as one of the top vacation destinations within South America as well as raise brand awareness within the GTA. Their goal is to quickly but also more efficiently promote Cuba and increase their yearly tourist visits to the country.

Box truck with truck wrap for Travel Cuba stopped at red light at Yonge and Dundas 
                in Toronto on a rainy day. The ad shows a clear blue sky and people windsurfing in the ocean

Website

gocuba.ca

Number of
mobile billboards

7

Project Scope

24 weeks

Results

35+M impressions
after 8 weeks
Delivery truck with mobile billboard advertisment driving at Yonge and Dundas. 
                The ad shows a couple sitting on beach chairs on Cuban beach

About Travel Cuba

Travel Cuba focuses on showing the beauty of Cuba, its culture and tradition to the world to witness and visit. With Cuba being one of the top Vacation destinations within South America, Travel Cuba works to promote and engage outsiders to choose Cuba to showcase their unique beaches, historical monuments and lifestyle.

“Given the re-usable boards, time in market, and overall audience reach, it proved to be one of the most cost-efficient media we’ve used.”

- Antonella Armenti,
Media Director, Media Director, Current International / Brand Works - Travel Cuba Planner

A truck with Travel Cuba OOH advertisment on it's side driving on a 
                    downtown Toronto street.