Summary

Tommy's Express is a national car wash franchise that offers quick service, modern facilities and professional cleaning. They came to Movia for an 18-truck, 5-week execution in Atlanta, Tampa, Omaha, Richmond, Kanas City and Tulsa to promote the app and give users one month of unlimited washes. Tommy's strategically targeted key neighbourhoods around the carwashes, bringing their message directly to consumer doors and cars. With our beacon technology, Movia generated 200k filtered device IDs to retarget users that saw the billboards with the purpose of encouraging consumers to download the app. With bright red creative, Tommy's was hard to miss, and who doesn't love a free month of carwashes?

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