ryerson university logo

Summary

Ryerson The Chang School of Continuing Education ran a 1 month campaign with HaulerAds Inc. between April 17, 2017 and May 17, 2017. The campaign was to promote the university’s continuing education program, located in downtown Toronto. Their goal was to increase the target’s brand awareness and increase program applicants by 1000% from April to May.

A parked truck shows an ad with a woman who has long, 
                    dark hair is smiling. Copy says, "Know where you're headed"

Number of
mobile billboards

2

Project Scope

4 weeks

Results

6+M impressions
after 4 weeks
Truck driving at Yonge and Dundas with ads showing woman  with long, dark hair smiling.

About Ryerson The Chang School of Continuing Education

The G.Raymond Chang School of Continuing Education is a repository of open educational resources, with an initiative to provide access to education to a wide variety of learners. It is claimed to be Canada’s largest, most successful continuing education program, with approximately 70,000 enrolments each year.

“Our recent campaign with HaulerAds allowed us to be innovative as we explore other non-traditional ways to reach our target market of adult learners.”

- Ryerson University,
The Chang School of Continuing Education

A different variation of the ads shows a blonde woman smiling and staring 
                    at the camera on a truck driving at Yonge and Edward in Toronto.