Protein Candy - Mobile Billboard

Summary

Protein Candy is transforming snacking with the first candy to pack 14 grams of protein in every bag.

When they launched in Sobeys and Circle K, Protein Candy set out to boost brand awareness and drive in-store sales with their first-ever Out-of-Home campaign. Limited outdoor advertising options near residential areas around these stores posed a challenge—until they partnered with Movia.

Our branded trucks delivered 3.4 million high-impact impressions in just five weeks, reaching shoppers in hard-to-reach neighborhoods. More than just ads, the trucks created a sense of local demand, signaling to nearby shoppers that Protein Candy was the must-have treat.

To amplify the campaign, we stationed these mobile billboards at local conferences and trade shows, parking them at main entrances and engaging attendees with street teams offering samples.

This impactful campaign helped Protein Candy reach their target audience, drive meaningful engagement, and increase in-store visits. Protein Candy and Movia—a sweet success story in the making.