Modsy logo

Summary

When Modsy, a disruptor in the interior design space, wanted to launch their first outdoor advertising campaign, they wanted an innovative partner to take them to consumers in a smarter, more targeted way. As an online company, Modsy wanted to combine outdoor awareness with online conversion—and Movia did just that. With 10 trucks over 14 weeks, they were able to garner an astounding 58 million impressions. But it didn’t end there—though Movia's mobile beacon technology, Modsy was able to track and retarget consumers, leading to 1.2 million online impressions and a 14% higher online click through rate, resulting in both brand awareness and business results.

Modsy ad on the side of a delivery truck. Ads shows a couch with 
                decorative pillows on the right side and text on the left that reads 
                “New home, now what? Modsy. Online Interior Design.”

Website

modsy.com

Number of
mobile billboards

10

Project Scope

14 weeks

Results

56+M impressions
after 14 weeks
Side and back of truck advertisment for Modsy. Side shows fashionable chair with
                 table and copy that says, "Interior design you can actually afford."
                  The ad on the back of the truck features Modsy's logo and below it a side 
                  table with a lamp and various other pieces of decor.

About Modsy

Modsy is an interior design company that is breaking industry standards by coalescing cutting-edge technology and customer submitted photos of their empty rooms to curate fully furnished 3D designs that completely changes the way homeowners select and purchase furniture. With the choice of four different online design packages each tailored to how much homeowners want to invest in their own interior design, Modsy has made interior design so much easier for both customers and designers in the home décor industry.

“Casey and the entire Hauler Ads team went above and beyond to make sure we had a great experience. This was our first time running an outdoor campaign, and because of Casey, we felt confident every step of the way. Huge props to this amazing, hardworking team.”

- Larissa Frye,
Media Partnerships - Modsy

The "interior design you can actually afford" ad done for 
                Modsy on a different parked truck.