MacPherson Home Builders logo for their truck advertising campaign

Summary

Macpherson Builders signed up to run a campaign with 2 moving billboards by Movia Media starting from April 2018 to July 2018 and renewing from July 2018 to the ongoing date. Within the first 12 weeks of their campaign, Macpherson Builders had over 12.4 million impressions between the 2 moving billboards. The purpose of the campaign is to actively promote their upcoming project "Nottawasaga Station in Stayner", beautiful homes set in the tranquil and storied landscape of the Georgian Triangle. Here you’ll be surrounded by spectacular views, vast expanses of farmland, a host of modern amenities and amazing year-round recreation which lies minutes from several central Ontario attractions, such as the Bruce Trail, Blue Mountain and Wasaga Beach.

Truckside Advertisement photo of MacPherson Home Builders showing case a new development in Stayner Ontario

Number of
mobile billboards

2

Project Scope

12 weeks

Results

12+M impressions
after 12 weeks

Location

Toronto Ontario
One Truckside Advertisements for MacPherson Home Builders on the highway in Toronto

About Macpherson Builders

Since constructing its first three townhomes on MacPherson Avenue in Toronto in 1994, MacPherson Builders has grown into the premier builder and developer of low-rise residential communities in small-town Ontario. Starting with a 27-lot subdivision in Fergus and a 43-lot estate community in Erin, MacPherson has grown to become a developer and builder of master-planned communities of up to 500 homes.

“Using Movia Media has not only drastically increased our registration rate for new homes sales but translated those registrants to new home buyers! Advertising with Movia Media has been a seamless process and an effective marketing tool”

- Stephanie Pasquale,
Director, Sales and Marketing

One Mobile Billboard for MacPherson Home Builders at Queen and Spadina in Toronto promoting a new development