Leatherman, an American brand of multi-tools and knives, set out to launch a 5-week campaign in Portland, Oregon. With just 5 trucks, the campaign targeted 8.4 million impressions using residential delivery routes to promote their tools and to reach their core audience at their homes. On top of this, drivers became brand ambassadors and delivered 3500 custom fliers directly to each home. To finish it all off, Leatherman launched a retargeting campaign only focusing on their target demographic that seen the billboard; this led to an additional 1.4 million digital impressions directly onto their mobile devices.
Leatherman is an American brand of multitools and knives made by Leatherman Tool Group of Portland, Oregon. The company was founded in July 1983 by Timothy S. Leatherman and Steve Berliner in order to market his idea of a capable, easily portable hand tool with multiple functions.