Iconic Brewing Co logo


Iconic Brewing ran a 3 month campaign with us between May 28, 2016 and August 20, 2016. The campaign was to promote one of their latest brands, Dusty Boots which sells through most LCBOs, and was launched in March, 2016. Their goal was to increase their sales by 1000% in the month of August compared to May.

Advertisement for Dusty Boots Hard Root Beer. The ad shows a six pack 
                 of root beer and the headline says, "Canada's first adult only root beer."

Number of
mobile billboards


Project Scope

12 weeks


34+M impressions
after 12 weeks
Box truck parked beside lake. Mobile billboard advertisment 
                 for Iconic Brewing Co. on side of the truck.

About Iconic Brewing

Iconic Brewing is a Canadian beverage alcohol company bringing new innovations to the Canadian and Global marketplaces. Their portfolio currently includes, Crazy Beard Ale, and Dusty Boots Hard Root Beer, as well as partnership brands, Naughty Otter, and Rye Knot.

“We've dealt with other forms of media in the past, our concern has been lack of accountability but Hauler Ads’ unique technology guaranteed our ad was getting impressions every day which we tracked on the online portal. The post campaign wrap up was extremely beneficial and informative; we noticed a definite increase in sales at LCBO stores in our targeted area.”

Cam McDonald, Owner of Iconic Brewing

Same advertisment for Dusty Boots Hard Root Beer on the side of 
                a box truck that is driving along a downtown street.